Zui X1

Zui
● Launch a new brand Zui that appears to be separate from the Mi Brand
● Launch the phone Zui X1 with superior specifications as compared to its
competitors for the first one or two generations

Communication Strategy

● Zui X1 should be provided to big influencers on various social media platforms

● Sponsor these influencers to review the product
● Influencers such as Technical Guruji, TechBar, Marques Brownlee and iGyaan
● Sponsor lifestyle influencers on Instagram
● TV Advertisements during IPL 2020
● Tie up with online retailers and offline retailers such as Croma and Reliance
Digital
Competitive Landscape
Important points of
Samsung Galaxy A9 Zui X1
comparison

Camera Front 24 MP Front 30 MP

Rear 4 Camera 5,8,10,24MP Rear 4 Camera 8,10,24,64MP

Processor and RAM Octa-core Snapdragon 660 Octa-core Snapdragon 855

RAM 8gb RAM 8gb

Display Size 6.3 Inches 6.3 Inches

Curve Display

Storage Internal 128 gb Internal 128 gb

External 1 Tb External 1 Tb

Battery 3800 mah 4000 mah

Price ₹30,000 ₹26,000

Target Market
● Focus on Tier 1 market and phones must be in a range of 25k to 30k.
● As per BCG report 40% of people in India buy phone in this range
● Upper middle class should be target market generating income more than
100,00,00 p.a and above
● Target young college going tech savvy students and budding professionals
Thank You

Team Name: Titans

Siddharth Pal PGP10051
Suraj Chaudhary PGP10058