MARKETING PLANNING

Marketing Planning is the process of developing marketing plan incorporating

overall marketing objectives, strategies, and programs of actions designed to
achieve these objective
Marketing Planning involves setting objectives and targets, and communicating these targets to people
responsible to achieve them.
It also involves careful examination of all strategic issues, including the business environment, the
market itself, the corporate mission statement, competitors, and organisational capabilities.
 
MARKETING PLAN
Marketing Plan is a comprehensive blue print which outlines an organisation's
overall marketing efforts.
 Marketing Plan is a written document that describes an organisation's advertising and
marketing efforts for a coming period of time.
It includes description of target markets
Marketing Situation
Organisation position
Competition
Description of marketing mix the organisation intend to use to reach their marketing goals.
MARKETING PLANNING
PROCESS
Marketing planning process involves both the development of objectives and specifications for how to achieve the
objectives.
Following are the steps involved in a marketing plan.
Mission
Corporate Objectives
Marketing Audit
SWOT Analysis
Marketing Assumptions
Marketing Objectives and Strategies

Forecast the Expected Results

Create Alternative Plan
Marketing Budget
Implementation and Evaluation