TNC TENT PROJECT

Taryn Claassens
MARKETING METHODS

• To Market the tent Bailey proposes a Teaser Campaign. Teasers campaigns are used in product
launches and Show marketing.
• The main point of teaser campaigns is to not give the show away and to create excitement and
mystery around it.
• Bailey proposes to begin with a series of static ads for magazines and posters. The first one
reveals a bit more to entice the audience. That is the poster presented.
• Behind this release a series of very short video clips will be released. They are similar to TV ads
for shows or movie trailer but much shorter. There will be animal and forest sounds, scenes of a
forest, enchantments, music. Each one will feature a different theme.
• They will be posted on the website, social media channels, video channels, ads. They will also
be played in hotels and in cabs that have interactive ads.
• The posters will be on billboards, cab, truck and building marquees. They will be in magazines
and on the website and shared on social media
• PR stunts are common to advertise shows, since the big cats cannot be featured, Bailey proposes
that Widget create mini jars that can be bought or even handed out to a select few. These bottles
will contain snippets of the experience in the form of a tease. The hope is people will share the
jar openings on social media.
 TIE INS TO THE BOOK

• Celia trained Widget and Poppet to make use of their natural talents
• Celia helped Widget create the tent Bedtime Stories based on his visions and dreams. The visions
were contained in jars and bottles. The sounds, smells and visions were experienced upon opening
the jar
• Bailey has written the book about the Circus and it has gotten attention
• Poppet and Widget are experienced performers and have worked with the large and small cats all
their lives, its natural for them to take over their parents show.
• Bailey is grateful for Celia and Marco and what they contributed to the show that drew him in.
• They want to tie in the Classic elements what made the circus great with a new spin.
• They want to bring back the void Celia and Marco left behind