The Innovation Race and the Art of Marketing

university : esprit school of buisness year : 2022-2023

• Though there were drive-ins as
early as the 1910s, the first
patented drive-in was opened
on June 6, 1933 by Richard
Hollingshead in New Jersey. He
created it as a solution for
people unable to comfortably
fit into smaller movie theater
seats after creating a mini
drive-in for his mother.
The drive-in cinema is a form of open-air cinema
accessible by car. The place, offering a large
parking space for cars, is composed of a large
screen, a projection booth, a space for the sale
of drinks and snacks. The spectators stay in
their car to enjoy the screening.
• Outdoor cinema it's a unique
experience from the seat of your
car. discover the outdoor cinema in
Tunisia and this is our location in
Parking carthage
• this is how to cuddle at a movie
theater in a way that's socially
acceptable! It's an intimate date
night or a total party of a group
date, you can choose to go either
way cause it can be magnificient
and unique experience .
• it can be couples , family , friendes
• it can be for all ages
• profits : tikets and sponsors
• charges
• marketing methods
• advantages
• problems
 we have two categories of
prices :

with snacks : 25 to 30 dt it
without snacks : 20 dt for
depends on what you
the cars
gonna by

ps : if you come 4 times the 5th time is free

WE WILL CONTACT SOCITIES THAT CAN BE AN EVENTUAL
SPONSOR TO THIS EVENTS AND WE CAN MAKE PROFITS
FROM IT
THEIR NAME WILL BE ON THE TICKETS AND
THEY CAN SHOW THEIR PUBLICITY ON THE BIG SCREEN
BEFORE AND AFTER THE MOVIE .
•

•
 we will do a collaboration with
chaity clubs
who can sell fot us tickets and
make pourcentage o
out of it
we will make sponsored stories
and post throw fb and
instagram

marketing methods :

give free tickets to influencers

make affiche on the roads to
to assist the event and share
inform the people about the
the experience with their
new service
audience
• we have one concurant in tunisia
but it is not actif.
• It’s a Money-Saver For Families.
• You Can Take Your Own Food!
• You Don’t Have to Leave Your
Car.
• you can wear comfy clothes
• if we don't find sponsers , we
might not make money .
• if it's raining the material can
be damaged .
• it may cause some trafic
• amazing unique experience with lots of surprises
• it can be so much fun
• the concept can get famous also with the
influencing program , we can make good amount
of money and get a lot of sponsors .
BE THERE ON OUR
FIRST SHOW

SAVE THE DATE

5 NOVEMBER
AT 7 PM
Don't hesitate to ask any questions!