Advertising and Marketing

• What effect do you think advertising has on you?

• Do you think about commercials after you have seen them?
• Does advertising make you more interested in products or you already
know what you want?
• Is advertising ever unfair? Can it be harmful? Why/how?
• Is there a difference between advertising and marketing?
 Advertising

• A means of communication with the users of a product or service. Ads are

messages intended to inform and influence people who receive them.
• Where?
• Tv,
• print,
• radio,
• press,
• internet, pop ups
• direct selling,
• billboards/hoardings,
• mailers,
• contests
• sponserships
• clothes
• events
• colours
• sounds
• visuals
 Marketing
• Strategies and preparation you do to get your product or service ready to
sell and identifying the target customers
• A long term forward looking process whereby you determine how you’re
going to package and brand your product and design it to appeal to the
target market
• Demographics
• The characteristics of the target audience
• Age-range
• Race
• Gender
• Other characteristics
What is a logo?
What is a slogan?
 Advertising strategies-primary
• Pathos-
• Emotional response
• Logos-
• Evidence and statistics
• Ethos-
• Appeal to credibility
 Advertising strategies-secondary
• Avant garde-?
• Magic ingredients
• Patriotism
• Transfer
• Plain folks
• Snob appeal
• Bribery
• Bandwagon
• https://youtu.be/8lWOGW5DEMY
• https://www.youtube.com/watch?v=exRdY_KLL2E
• https://www.youtube.com/watch?v=SGH_hbVJ5zk
• https://www.youtube.com/watch?v=U2KbFr29obM
• https://www.youtube.com/watch?v=B5t-w600TwU
• https://www.youtube.com/watch?v=M5BB9t0Cgl4
• https://www.youtube.com/watch?v=B8akGFNGzd0
 Assignment
• Prepare a type of advertisement for your product/service (business idea)