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Social Media For Nonprofit Professionals

Mark Garcia
www.ChefMarkGarcia.com
December 14, 2010
Social Media Advice From A Chef?
 Social Media Advice From A Chef?

• Yes, I am a real chef

 Social Media Advice From A Chef?

• Yes, I am a real chef

• Yes, That is Dean
Fearing from The
Mansion on Turtle
Creek in Dallas
 Social Media Advice From A Chef?

• Yes, I am a real chef

• Yes, That is Dean
Fearing from The
Mansion on Turtle
Creek in Dallas
• Wow, To be that thin
again!
Social Media Advice From A Chef?
 Social Media Advice From A Chef?

• Yes, that was how I

looked in the 80’s
 Social Media Advice From A Chef?

• Yes, that was how I

looked in the 80’s
• No, I don’t still have the
Bon Jovi jacket at home
Who am I now?
Enough about me, who are you?
 Enough about me, who are you?

• Why are you

interested in
learning about
this new
phenomena
called Social
Media?
 Enough about me, who are you?

• What is Your
Definition of Social
Media?
(hint - everyone has a slightly
different viewpoint)
 Experts Say Social Media Is:
• “An Aggregate
Category Of
Websites Based
Upon User
Participation and/or
User-Generated
Content”
What? One More Time In English
Please!
 Non-Experts Say Social Media Is:

• Websites That Are Truly

Interactive, No Longer Is
a Brand Speaking At
Customer or Clients, But
Engaging Them In An
Authentic 2-Way
Conversation…
Social Media History 101
 Social Media History 101
Websites
 Social Media History 101
Websites Blogs & Forums
 Social Media History 101
Websites Blogs & Forums

Networks
 Social Media History 101
Websites Blogs & Forums

Networks Open Networks - Here and Now

Various Types Of Social Media
 Various Types Of Social Media

• Blogs
 Various Types Of Social Media

• Blogs
• Video
 Various Types Of Social Media

• Blogs
• Video
• Social
 Various Types Of Social Media

• Blogs
• Video
• Social
• Podcasting
 Various Types Of Social Media

• Blogs
• Video
• Social
• Podcasting
• Pictures
 Various Types Of Social Media

• Blogs
• Video
• Social
• Podcasting
• Pictures
• Location Based
Is This Social Media “Thingy” For Real?

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 Good News For Non-Profits
and Small Business
• The playing field has
been leveled
• Everyone now has
the tools to publish,
broadcast, and
compete on a grand
scale with the big
brands
 Where Do I Start?
“There are two kinds of people in the world.
Those who walk into a room and say, “There
You Are” and those who say, “Here I Am”…

Abigail Van Buren

Where Do I Start?
 Where Do I Start?
• Audience
 Where Do I Start?
• Audience
• Strategy
 Where Do I Start?
• Audience
• Strategy
• Spend money on
tools and tactics
 Where Do I Start?
• Audience
• Strategy
• Spend money on
tools and tactics
• Does this all fit our
particular audience
tastes?
 Where Do I Start?
• Listen
• Add Value
• No Hard Selling!
• Engage
• Contribute
• Seek To Serve
• Focus on Quality
The Big Four
 The Big Four
• Facebook
 The Big Four
• Facebook
• Twitter
 The Big Four
• Facebook
• Twitter
• Linked In
 The Big Four
• Facebook
• Twitter
• Linked In
• You Tube
How to use Social Media
 How to use Social Media

• Connect with new

leads and resources
 How to use Social Media

• Connect with new

leads and resources
• Increase your
visibility and
credibility
 How to use Social Media

• Connect with new

leads and resources
• Increase your
visibility and
credibility
• Find partners
You and Your “Personal” Brand
 You and Your “Personal” Brand

• Each of you in this

room are now your
own brand
 You and Your “Personal” Brand

• Each of you in this

room are now your
own brand
• Potential Partners,
Customers, Contacts
and Sources
 You and Your “Personal” Brand

• Each of you in this

room are now your
own brand
• Potential Partners,
Customers, Contacts
and Sources
• Separate Accounts
 Monitor, Measure, and Track

• Set up a Google
Alert for you, your
organization, or
event
 Monitor, Measure, and Track

• Set up a Google
Alert for you, your
organization, or
event
• MM&T
Social Media Best Practices
 Social Media Best Practices
• Give before you take
 Social Media Best Practices
• Give before you take
• Stop thinking tools
 Social Media Best Practices
• Give before you take
• Stop thinking tools
• Your or your product
is the marketing
 Social Media Best Practices
• Give before you take
• Stop thinking tools
• Your or your product
is the marketing
• Be a connector
 Social Media Best Practices
• Give before you take
• Stop thinking tools
• Your or your product
is the marketing
• Be a connector
• Think “touch”
instead of “target”
 Quantify Social Media ROI In The
Non-Profit World
Results Investment
• Increased donations • Time
• More volunteers • Money (staff,
• Enriched content consulting)
• Brand equity • Opportunity costs
• Future opportunities • Passion
• Organizational
growth
Question and Answer

Free Download!

www.ChefMarkGarcia.com/SAAF
 Connect
• Twitter - @ChefMarkGarcia
• Chefmark@ChefMarkGarcia.com
• Linked In -
LinkedIn.com/in/ChefMarkGarcia