Marketing Strategy

for

Presented by
Amogh Nadkarni
Akshay Dangat
Akshay Shinde
Amogh Rajput
Saurabh Mahajan
 SWOT ANALYSIS
STRENGTHS
1. Widely spread presence across the globe
2. Large variety available in the menu
3. Affordable pricing for the offerings
OPPORTUNITIES
SWO
T THREATS
1. Increased engagement among 18-34 year old and
parents
2. People, especially 18-34 years are highly interested
in loyalty programs, home delivery and online
ordering
3. Increasing demand for high end sandwiches, use of
premium ingredients, new sauces and sliced to order
WEAKNESSES
1. Cannibalization of stores because of overexpansion
2. Low margins given to the franchise owners
3. Could not adapt to changing health standards
4. Considered to have outdated store environment
1. Increased purchase of Sandwiches in Grocery stores,
Convenience stores, Coffee/Tea shops etc.
2. More no. of people want to dine out less or make
sandwiches at home
3. Large no. of population are affected by obesity
4. Fast casual restaurants are driving more sales
PORTER 5 FORCES MODEL
Threat of New Entrants Threat of Substitutes
High High
1. Increase in new Fast Casual 1. Bowl meal has continued to evolve
restaurant
2. People interested in using meal kit
2. More no. of Grocery stores,
3. Increase competition from Mc D,
Convenience stores selling
Taco Bell etc.
sandwiches

2.

Bargaining power of Buyers Bargaining power of Suppliers

High Low
1. Large no. restaurants selling same 1. Subway has the most no of stores
menu 2. Continually trying to improve the
2. Local franchises are offering menu
healthier food, global Flavour
profiles, local ingredients

Competitive Rivalry
High
1. Highly competitive market
including niche players
2. Rivals leading in a particular
attribute
 Subway improvement with makeovers
• Improved ambience (Lights, logo’s)
• More convenience (Digital menu’s)
• 50% remodelling option for small franchise owners
• Customers can now see cutting of fresh vegetables
• Strategic alliance with Tastemade for digital presence
• New menu as per geographies

Improvement in –
1. Customer Experience
2. Food Options
3. New Marketing Channels