• The pet care industry is expected to grow at a CAGR of 20% in the next four years

• India ­– home to a $347 million pet care market

• 23 million dogs and 4 million cats as pets and cared-for pets in the country with 600,000 pet
adoptions happening each year
• A pet is a family member
• We offer : Service: pet grooming, relaxing, nutrition & products
• A clean and enjoyable atmosphere with domain experts
Are you aware of the proper grooming needs and Do you feel that covid has had a negative impact on Would you prefer your pets to be groomed at
techniques of your pet? your pet? home or by professionals?

23%
No 29%
35%
By professionals
13% Yes
65% 65% At home
71%

Maybe No Yes

Things that you look for in a pet

Would you like to send your pet to a retreat where the basic salon/ groomer
needs of your pet from a bath, to massages, to play and 1 Hygiene
nutrition all of it taken care of?
2 Attitude towards pets
19% 3 Professionalism
4 Love & affection for pets
5 Good ambience
No Yes 6 Comfort of the pet
7 Experience
81%
 TARGET AUDIENCE

Target Audience is the most integral part of any marketing strategy to understand who you are talking to
and what they want to buy.

Average Indian monthly spending ₹4000-10000

Comprises of:

• Young Individuals

• Young Couples

• Families

 Paw reTREAT focuses on new pet parents, working

class, people without prior pet experience
LOCATION

Area: Santacruz West

Location Size: 1,200 sq.ft

Total number of building: 13,000 approximately

Total number of flats per building: 40 average
Total number of flats: 5,20,000
10% possess pet dogs or cats: 52,000
Ratio of Dog:Cats = 6:4
Total Number of Dogs: 31,200
Total Number of Cats: 20,800
GROUND LAYOUT
 SERVICES

• Flea & tick Prevention - ₹499

• De-shed treatment - ₹ 799
• Animal Aroma Therapy - ₹ 499
• Teeth Cleaning - ₹ 499
• Designer pawdicure - ₹ 999
• VIP spa Package - ₹ 1399
• Nail Trims - ₹ 499
• Ear Cleaning - ₹ 499
• Pet Bath - ₹ 799
• Dietician Consultancy- ₹ 1500
• Play Zone
 PRODUCTS

Portable Dog Paw Washer Gentle De-shedding Brush Glove Slow Treater Treat Dispensing Mat

Musher's Secret Dog Paw Wax  PetSafe Eatwell 5 Meal Automatic Pet Feeder
 MARKETING STRATEGIES

• Brochures and Website

• Online Advertising
• Adoption Days
• Selfie station
• Community Events
• Co-marketing with brands and other pet spas
• Promotional Products
• Make Offers Directed Towards First-Time Customers
• Social Media Marketing
• Video Promotion
• Customer Loyalty Program
• Personalised Coupons and Vouchers
 INCOME STATEMENT
Profit and Loss Statement Balance Sheet
Net Profit Margin
Revenue Sources of Funds
Working Capital 5,88,298 Net Profit/Sales x 100 5,25,000/25,05,000 x 100
Services Rendered 25,05,000
Expenses Reserves and Surplus 3,80,000 21%
Current Liabilities
Certification, Licenses & Permits 60,000
Creditors 75,702
Insurance 1,20,000
Other Current Liabilities 40,000 Return on Capital Employed
Rent 7,00,000
Initial Inventory (furniture, electronics, Short Term Provisions 30,000
Net Operating Profit /
filing) 1,80,000 Capital Employed x 100 5,25,000/20,00,000 x 100
Remodelling and improvements 1,00,000 Total Capital and Liabilities 11,14,000
26.25%
Cleaning and Sanitising 70,000 Assets
Utilities and Operating Cost 90,000 Non-Current Assets Current Ratio
Inventory 1,80,000 Current Assets / Current
Repairs and Maintenance 80,000 Liabilities 5,25,000/1,45,702
Salon Equipment’s - D&C necessities 2,15,000 Other Assets 1,94,000
Fixed Assets 2,15,000 3.6:1
Responsive Website 10,000
Current Assets
Staff Salary & Uniforms 2,20,000
Debtors 2,12,298
Marketing and Promotions 1,35,000
Total Expenses 19,80,000
Cash and Cash Equivalents 3,12,702
Profit for the period 5,25,000
Total Assets 11,14,000
 RATE CARD

Products for Sale

Portable Paw Washer/ Paw Cleaner Rs. 750
Gentle De-shedding Brush Glove Rs. 250
Slow Treater Treat Dispensing Mat Rs. 550
Musher's Secret Paw Wax Rs. 1200
Pet Safe Eatwell 5 Meal Automatic Pet Feeder Rs. 3999

Services Offered
Flea and tick Preventative Rs. 499
De-shed treatment Rs. 799
Animal Aroma Therapy Rs. 499
Teeth Cleaning Rs. 499
Designer Pawdicure Rs. 999
VIP Spa Package Rs. 1399
Nail Trims Rs. 499
Ear Cleaning Rs. 499
Pet Bath Rs. 799
 FUTURE PERSPECTIVE
 STAGE I ( 2-4 years)
• Pick up Drop Services
I
• Pet Sitting/Pet Day Care
• Home services on Demand

 STAGE II (4- 7 years)

• In-house departmental store II
• Tie ups
• Geographical expansion

 STAGE III (7-12 years)

III
• Brand Establishment and Collaborations
• Offering franchise ownership
THANK
YOU