Professional Documents
Culture Documents
company
http://www.stockmarketsreview.com/extras/tea_industry_in_india_is_finally_picki
ng_up_after_a_tough_decade_20100618_15527
Tea production in India: 980 million Kg.
http://www.worldteanews.com/index.php/Features/The-State-of-the-Indian-Tea-Industry-
an-Outside-Perspective.html
Total Tea brand in the market: 1000
90% of the brands are represented by regional players.
Tata tea with 12 various sub brands.
HUL with more than 9 various sub brands
http://www.naukrihub.com/india/fmcg/overview/tea/
Market share of leading player:
http://www.financialexpress.com/news/tata-tea-hul-war-brews-in-tea-
mkt/496631/.
Market Penetration
Market Development
Product Development
Diversification
The major challenges faced by us are-
Overseas market
Exporting tea?????
Growth rate 9%
So what’s T LOUNGE???????
T LOUNGE is a place where customer will
enjoy different flavors of tea with a great
ambience.
(http://www.joonktolleetea.in/coffee.html)
(http://www.dilmah.biz/newforum/index.php?topic=197.0)
We can provide our customer the same ambience in the cost
which is much less compared to them.
GEOGRAPHIC-
City-Tier 1 cities (Metro cities), Tier 2 cities (Major
Capital cities)
DEMOGRAPHIC-
Age-20 to 45
Occupation- College going crowd & Corporate world.
PSYCHOGRAPHIC-
Occasion- Regular
Benefits- Quality, Service and Economy
Consumption of tea -Medium to Heavy
MARKETING MIX
4 P’s of Marketing-
• Product
• Price
• Place
• Promotion
PRODUCT
• Plain Tea
• Black Tea
• Flavored Tea - (Massala Tea, Ginger Tea,
Elaichi Tea, Chocolate tea)
• Iced Tea –(with flavors)
• Herbal Tea ( Weight Loss Tea, Green tea,
Diabetic Tea, Asthma Tea, Blood Pressure Tea)
CCD tea price (exclusive of tax)-
Masala Garam- Rs.46
Infinitea -
Price Range: Rs. 100 – Rs 300 per person
http://www.discoverbangalore.com/restreview18.htm
Our Price:
Colleges
Why T LOUNGE ??
Brand Ambassador: