Our Cooperation

SIGMA & MSS shared Values

 Specializing in application support

 Meeting customers requirements
 Leading Companies
 Highly-qualified Team
 High performance instruments with a new design
 Outstanding quality of service
Marketing Plan
Strategic Planning PYRAMID
 MSS Vision

TO BE THE FIRST NAME

SUPPLYING SCIENTIFIC AND
LAB INSTRUMENTS, MEET
CUSTOMERS REQUIRMENTS/
SATISFYING THEIR NEEDS
WITH LONG LASTING ,
ACCURATE AND DURABLE
INSTRUMENTS
Our Vision Pillars
 Our Mission

 Capture and lead the Jordanian

Market in Supplying cutting
edge technology, unrivalled
services and regional expertise
for state of the art Scientific
Equipment.
 MSS Goals with SIGMA
1) Brand Awareness
Support SIGMA prevalence in Jordanian market and Increase Brand Awareness

2) Growth
Increase Market Share for SIGMA

3) Sales turn Over

Increasing sales turn over
Expected target for 2017 is 25,000.00EUR
Expected target for 2018 is 40,000.00EUR
Expected target for 2019 is 55,000.00EUR

4) Improving Service Quality

To develop a perception that our
company is easy to do business with, and
to improve our service response time in
order to have delighted SIGMA
customers.
 Strategy

Make SIGMA Products as a First

Choice for the customers, meeting
needs of customers, gaining
advantage over competitors,
creating new opportunities.
 Tactics

To generate sales leads, we have to achieve

successful marketing by developing, adopting
the following tactical tools : 7 P’s
Marketing Mix
 Product
 Brand Sigma Laboratory Centrifuges is a worldwide leading
manufacturer of laboratory centrifuges.
 Features

Having a strong Unique Selling Proposition (USP) is of

 Technology / Design critical importance as it distinguishes your company from
competitors, Innovation-Highlights
 Quality

High performance with a new design

A whole set of functions dedicated to quality management

has been implemented in SIGMA centrifuges.

Warrantee What is maximum warrantee period you can grant us

 People

To Improve knowledge For sales Force we want to have :

Sales Meetings: date to be specified
Training : schedule to be provided for Sales and Service
Webinar for our Team / Presentations / Videos (an appointment to be set)
 Promotion
1) Organizing Seminars and Scientific days
2) Direct field visits for Jordanian customers with SIGMA Representative (once a year)
3) Mailing: Sending Introductory letter to all SIGMA existing and potential customers,
newsletters, campaigns...etc.
4) Inviting Customers to exhibitions such as Arablab/Dubai, Lab Expo/Riyadh.

5) Advertising: social media , local scientific magazines

6) We need hard copies for catalogues in order to be distributed during promotional

activities
 Promotion
COMPETITORS

COMPETITORS MONITORING IS ESSENTIAL TO MEASURE THEIR

STRENGTH AND WEAKNESS

 We’ll study the market in terms of strong competitors

 Kindly provide us with arguments against competitors
Promotion
Some Competitors
Target Customers
Public Sector is Price Sensitive and Evaluation rely on Less Prices
Estimated Market Volume based
on first half of 2016 RFQ’s

Quantity of required centrifuges

(different types )

Worth around 130,000.00 €

Expected Share For SIGMA
Through MSS
 Price

 Discount
 Payment Term

 Adopting Market Penetration Strategy is essential in the first

year , so, we need exceptional pricing strategy to encourage
customers buying SIGMA Products (Very Competitive Price)

 Volume Discount

 Credit Payment Terms

 Physical Evidence

 SIGMA has to provide demo units to

use it for the Seminars, workshops,
demonstration and exhibitions
 Process

 Managing Customer Contacts (fast response, accuracy, intensive

follow up…etc.)
 Process of providing Service (installation, training, Maintenance),
Tintometer to forward any service requests or sales leads to MSS

 Efficient Processes (Time and Efforts Saving)

 Fast Order Completion Procedures

 Place

 We’ll adopt promoting SIGMA Products in Jordanian Market,

as we’ll invest time, money and efforts we have to deal Based on
Exclusivity , please confirm

 Based on your experience, please provide us with References

and Sales Figures for last four years

We’ll deal with SIGMA for Other markets (as agreed in your
email), please
 IMPLEMENTATION

Action Plan is a sequence of steps

that must be taken, or activities that
must be performed well, for a
strategy to succeed.

Project Management it’s a way to

develop, implement, control and
monitor the implementation of an action
plan

Without good project management

framework, actions plan implementation
will not be effective
Project management processes fall into five groups:

 Initiating
 Planning
 Executing
 Monitoring and Controlling
 Closing