Corporate Social Responsibility

ABOUT
COMPANY
Before CSR

In the mid-to-late 1800s, there was growing

concern about worker wellbeing and productivity
among industrialists.
Growing criticisms of the emerging factory system,
working conditions, and the employment of women
and children were being brought to light, especially
in the United States.
The consensus among reformers was that current
employment practices were contributing to social
problems, including poverty and labor unrest.
However, industrial betterment and welfare
movements at the time were viewed as a
combination of humanitarianism and business
acumen
 The history of corporate social
responsibility (CSR), stems from
the idea that companies, like
individual persons, should behave
in a socially responsible way .
Historical This concept includes all their
activities and undertakings,
Background especially in their dealings with
other companies. Their moral
responsibility to society should
always be considered in all levels
of planning, and during the
implementation of those plans, and
. their normal operations
Historical Background

the history of corporate social “

responsibility probably began in the
eighteenth century, Adam Smith
shared his support for market
interactions that are freely
participated in by individuals and
organizations, saying that they could
serve the needs of society. He further
said that people engage in commerce
or business out of selfish reasons, or
for their personal benefit. This implied
that the consumer should be the one
to take the role of looking after
the welfare of society, and that he
should support actions that advance
. the interest of society

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 Introduction

proponents of CSR argue that it won’t hurt businesses

and companies to develop a corporate conscience.
They might have to incur some short-term costs in
undertaking socially responsible activities, but it will
ultimately be to the company’s advantage. People in
general will patronize products that are good for the
environment, or that support charity or a noble cause,
rather than other products that do no promote any
.social benefit

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 Introduction
?What is Corporate Social Responsibility (CSR)

Corporate social responsibility (CSR) is a self-regulating

business model that helps a company be socially accountable—
to itself, its stakeholders, and the public. By practicing
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Elements That Any Definition Of  Corporate Social Responsibility:
Should Include

Corporations These
have responsibilities Corporations
responsibilities involve helping to have a broader
that go beyond solve important constituency
the production of social problems, than
goods and especially those they stockholders
services at a have helped create .alone
profit

Corporations have Corporations serve a

impacts that go wider range of human
beyond simple values than can be
marketplace captured by a sole
transactions focus on economic
.value
 Business
Boost
Models of corporate social responsibility
About Company
Carroll's Pyramid of CSR
ate

responsibilities Be a good
corporate citizen Contribute
. resources to the community

Legal responsibilities Be ethical

Ethical Obligation to do what is right, just
. and fair
Economic
responsibilities Obey the law
2.5%Law is society's codification of
Philanthropic . right and wrong

Key point responsibilities Be profitable The

foundation on which all the
. others are built
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 Models of corporate social responsibility
Friedman model 1962-1973
● businessmen should perform his duty well as he is performing a social as well as moral duty.
● His model follows that businesses do not have to perform social responsibilities to any other but
his shareholders and stockholders.
● Milton Friedman’s point is that spending shareholders money for social interest makes no sense
and thus was against the concept

Ackerman Model (1976)

● The model has emphasized on the internal policy goals & their relation to the CSR
● Four stages involved in this model of CSR.
1. Corporate leader get to know the most common social problem & then express a willingness to
take a particular project which will solve some social problems.
2. Intensive study of the problem by hiring experts & getting their suggestions to make it operational,
3. Managers take up the project actively & work hard
4. Evaluating of the project by addressing the issues
 Models of corporate social responsibility

● Six Strategies in the adoption of CSR

1.Rejection strategy 2.Adversary strategy

3.Resistance strategy 4.Compliance strategy
5. Accommodation strategy 6. Proactive strategy.

Redman Model
● Called Environmental Integrity & community Health Model
● Many corporate in US adopted this model.
● It focuses more on environmental integrity and human health.
● Healthy people can work more & earn more.

Corporate Citizenship Model

● To be a corporate citizen, a corporate firm has to satisfy four conditions:
1. Consistently satisfactory
2. Sustainable economic performance
3. Ethical actions
4. Behavior.
 Main PRINCIPLES OF CSR
Sustainability
implies that society must at
all times use no more of its
resources than can be
generated. It is concerned
with how the actions of the
present have recurring effects
upon the opportunities of the
future.
Accountability
Here an organization must
recognize that its actions
generally affect the external
environment and therefore
assume responsibility for the
effects of its actions.
Transparency
indicates that organisations
make clear all reports of their
actions and that those
reports, whether in facts or
figures, give accurate and
detailed information of the
relevant information.
 Examples of corporate social responsibility
: About the company
The Coca-Cola Company is an American multinational corporation, and manufacturer, retailer,
and marketer of non alcoholic beverage concentrates and syrups .

Coca cola CSR:

1- Education
Educated more than 10,000 men and women who were the first in their families to
attend college. The Coca-Cola Foundation has provided $335 million to scholars
around the world for education.
2- Environment
Cola Company and The Coca-Cola Foundation have donated more than 1 million
recycling bins over the past decade. The company and foundation also have
awarded more than $17 million in grants to The Closed Loop Fund and The
Recycling Partnerships
3- Enhancing communities
•Helped communities rebuild after natural and man-made disasters, funded scholarships and
developed our youth to flourish and thrive
•collaboration with Good360, the Coca-Cola system donated more than 36,000 bottles of
DASANI water to the Native American Heritage Association, The UPS Foundation transported
the water and associates from Swire Coca-Cola, the local Coca-Cola bottler, provided
volunteers to help distribute the water to residents of the Pine Ridge Reservation.
 Examples of corporate social responsibility

Employing women -4
•Lifted 1.2 million women out of poverty through entrepreneurial skills-based
education
•As of 2018, has enabled more than 3.2 million women across 92 countries.
Through 5by20 programs around the world, we equip women entrepreneurs to
overcome social and economic barriers by providing business skills training,
access to financial services and assets, and connections with peers and mentors.
The women participating in 5by20 work in roles across our value chain, including
retailers, suppliers, producers, artisans and more and training.

•Coca cola responding to COVID 19

•The Coca-Cola system and The Coca-Cola Foundation, the philanthropic arm of
The Coca-Cola Company, have made contributions to support relief efforts in
China, Italy, the United States and Canada.
•We are also redirecting a big part of our marketing spend for community relief
programs, medical supplies and equipment during the outbreak phase, as well as
developing other actions for the recovery and back-to-normal phases in markets
hit hardest by the pandemic.
 THE WALT DISNEY

ABOUT THE COMPANY

Commonly known as Disney is an American diversified multinational mass media and
entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank,
California.
•WALT DISNEY CSR
• ENVIRONMENT
•The Disney Conservation Fund (DCF) has awarded $6 million in grants to 80 nonprofits
organizations working to save wildlife, inspire action and protect the planet. Since the fund’s
creation in 1995, Disney has provided nearly $86 million total in grants to protect the magic of
nature together with communities around the world.
•Today Disney announced the next step in its commitment to environmental stewardship. By
2019, the Company will eliminate single-use plastic straws and plastic stirrers at all owned and
operated locations across the globe, amounting to a reduction of more than 175 million.
• CHILDREN
•Disney creates immersive experiences and personal moments that deliver comfort
and inspiration to children facing serious illness. This includes our global work in
children’s hospitals and wish granting.
•EASING THE STRESS OF A HOSPITAL STAY
Since Disney granted its first wish in 1980 at Disneyland, the
Company has fulfilled more than 140,000 wishes to seriously
ill children around the world. Today, Disney grants more than
11,000 wishes annually, ranging from theme parks and resorts
experiences, to movie premieres, visits from characters and
favourite celebrities, and more.
Walt Disney responding COVID 19
Following the temporary closures, Disney parks
  and resorts,
including Walt Disney World Resort and Disneyland Resort,
donated more than 270 tons of excess food inventory to area
food banks
Bank of Palestine (BOP)
The bank has budgeted 5% of its annual net profits- and planned to raise it up
to 6.4% to support Palestinian society through initiatives including different
sectors such as: Youth and sports, education, health, arts, culture, tourism, and other
humanitarian work.
● A total of $146,511.00 granted by the bank for education(EX:Bank of Palestine awards
50 university scholarships,BOP sponsors the education of outstanding students)
● A total of $64,000 granted by the bank in the field of health(Such as “Gaza is in our
Hearts” Campaign The Bank has earmarked USD 500,000 to this Campaign which will
be dedicated to the purchase of dialysis equipment)
● A total of $249,339.00 granted by the bank in the field of culture (Sponsorship of Gaza
Feature Films Festival)
● The bank always sponsors activities concern to women for example and the most
important the awareness campaign for early diagnosis of breast cancer.
● Bank of Palestine donates 6.5 million NIS to the government to confront Coronavirus.
Palestine Investment Bank
The Board of Director has agreed to allocate (76747 $) which equivalent 2.7% from the
annual profit to support social, charitable, cultural, and sport activities, in addition to
providing the financial support to students, volunteers , charitable associations and to
support the national programs which benefits the
society.
The Palestinian Telecommunication Group (PalTel).
A Different Look at CSR
➢ ‘Holy Grail Found!’ this is how Business Ethics magazine ( Jan2005)celebrated the claim that
socially responsible businesses perform better, but a closer look tells a different story!
• What the studies actually show: is that businesses which say they’re socially responsible
perform better financially.
• BP&British American Tobacco, who were held up as leaders in CSR, are far from being
socially responsible companies.
➢ Christian Aid's 'Behind the Mask' report looks at three so-called leaders in the field and
investigate their real impacts, going directly to the communities that are on the sharp end of
corporate irresponsibility
• BEHIND THE MASK exposed the real face of CSR, the report notes:
1. How Shell, one of the architects of CSR, fails to effectively clean up oil spills in the Niger
delta and runs community development programs that are frequently ineffective.
2. How British American Tobacco, aside from selling death, fails to protect farmers in Brazil and
Kenya from the chronic diseases associated with the cultivation of tobacco.
3. How CocaCola depletes water supplies, threatening the lives of people in India.
Corporations gain more from CSR than society does ➢
• It is often an active attempt to increase corporate domination rather than simply a defensive
'image management’ operation.
• A study showed that over 80% of corporate CSR decision makers were very confident in the
ability of good CSR practice to deliver branding and employee benefit.
➢ CSR is a strategy for avoiding regulation.
•Independent nonprofit organizations were found to investigate, monitor, and expose
corporations’ actions such as:
• Corporate Watch http://www.corporatewatch.org/
• Corporate Europe Observatory http://www.corporateeurope.org/
• The Corporate Responsibility (CORE) Coalition http://www.corporate-responsibility.org/
• SpinWatch www.spinwatch.org