Midterm Module Content

PART 2. INITIATING ENTREPRENEURIAL

VENTURES/ CREATING AN ENTREPRISE
• Week 7. Innovation: The Creative Pursuit of
Ideas
• Week 8. Assessment of Entrepreneurial
Opportunities
• Week 9. Pathways to Entrepreneurial Ventures
• Week 10. Sources of Capital for Entrepreneurs
PART 2. INITIATING
ENTREPRENEURIAL VENTURES
CREATING AN ENTERPRISE (LGU- Go Negosyo)
Enterprise - is any type of organization that is
involved in providing goods or services with the
anticipated outcome of earning a profit.
STEPS in Creating an Enterprise (Go
Negosyo)

1. Find a good business ideas – (good fit for

YOU, your target market and location, something that your
interested in)

“ Ang nakikita mo na hindi nakikita ng iba ang kikita”

2. Choose the type of business/form of
organization

Types of
Business
Creating an Enterprise
Type of Business
-Manufacturing
-Merchandising Retailing/trading
-Service business
- Agricultural business

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with a certain product or service or

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Forms of Organization
-Sole Proprietorship
-Partnership
-Corporation
-Cooperative

2–5
Creating an Enterprise
3. MARKETING
-Target market – demographics of customer
- Competition
-Talk to people – seminars trainings
4. Test your business idea

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rights reserved. May not be

with a certain product or service or

permitted in a license distributed
-Costing
-Product testing
-Feedback
5. Be flexible – able to cope-up with changes

6. Write your business plan (if you fail to plan, you plan to fail)
2–6
Creating an Enterprise
7. Brand your business
- Business name must be relevant , easy to remember, catchy
and easy to spell
- - Logo

copied, scanned, or duplicated, in

whole or in part, except for use as
© 2014 Cengage Learning. All
rights reserved. May not be

with a certain product or service or

permitted in a license distributed
8. Make it legal (DTI, Brgy)
- DTI Business Registration
- Brgy. Clearance
- Mayor’s permit
- BIR Clearance
9. Get financed (Savings, family)
2–7
Types of Business
• Manufacturing
Manufacturing Industries
• Industry consists of enterprises and organizations that
produce or supply goods and services
• Industries can be classified as:
1. Primary industries - cultivate and exploit natural
resources, e.g., agriculture, mining
2. Secondary industries - take the outputs of primary
industries and convert them into consumer and
capital goods
3. Tertiary industries - service sector
Manufactured Products
• Final products divide into two major classes:
1. Consumer goods - products purchased
directly by consumers
• Cars, clothes, TVs, tennis rackets
2. Capital goods - those purchased by
companies to produce goods and/or provide
services
• Aircraft, computers, communication
equipment, medical apparatus, trucks,
machine tools, construction equipment
Types of Business
• Retailer
Retailing
• An intermediary involved in
Retailer selling goods and services to
ultimate consumers

An intermediary that takes title

Wholesaler to the goods it handles and
redistributes them to retailers,
other distributors, and
sometimes end consumers
Retailing Mix
Product
Product
Personnel
Personnel Place
Place

Target
Market

Presentation
Presentation Promotion
Promotion

Price
Price
Types of Retailers
• Department Stores
• Specialty Stores
• Discount Stores
• Off price retailer
• Supermarket
• Warehouse Clubs
• Convenience Stores
• Non-store retailing
Types of Business
• Distributor
Types of Business
• Franchise
Types of Business
• Service Provider
References
•
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Oxon
•