The document discusses the five competitive forces that shape industry competition - the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products or services, and the intensity of rivalry among existing competitors. Together these competitive forces determine the inherent profitability of an industry and the strengths of individual companies within the industry.
The document discusses the five competitive forces that shape industry competition - the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products or services, and the intensity of rivalry among existing competitors. Together these competitive forces determine the inherent profitability of an industry and the strengths of individual companies within the industry.
The document discusses the five competitive forces that shape industry competition - the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products or services, and the intensity of rivalry among existing competitors. Together these competitive forces determine the inherent profitability of an industry and the strengths of individual companies within the industry.