Rivalry among existing competitors

•Low threat among competitors since our product doesn't have many existing similar products.

•High possibility of industry growth.

The threat of New Entrants

•Low threat due to high entry barriers since my product required too much effort and talent for
technology before to introduce in the market.

•Workers with experience are required.

Bargaining Power of Suppliers

•High quality of raw materials.

•High threat due to possible high cost of switching of raw materials of the product among various
suppliers.

The Threat of Substitute Products or Service

•Relative price
performance of substitute

•High threat due to high switching costs.

Bargaining Power of Buyers

•High threat due to people's price sensitivity.

•High threat due to a low number of people who will use it, and familiar with this kind of product.