Prepared by

Group 9 Section-F

Chiranjib Saha Niraj Kumar Raiyan Wasi Carol Chiramel

Saurabh Agarwal
Abhishek Sharma

Threat of new entrants

Low Low
Low Low High

Bargaining power of Buyers

Bargaining power of suppliers Intersegment rivalry Threat of substitutes

Economies of scale

Significant economy of scale because of high fixed cost Cost advantage due to high volume and learning curve

Product differentiation

The existing player offer highly differentiated product Customers loyalty is high due to differentiation in product

Capital requirement

Prohibitively high R & D cost Huge initial cost for set up facility

Access to distribution channel

Low due to retail distribution channels Bargaining power for prime slots may give advantage to existing player

Other cost factor

High due to multiple patent secured by existing big player

Consolidation of buyers

Low because mainly individual consumers High because of products are available for consumers of different lifestyles High due to sophistication of product High quality awareness of consumers

Product differentiation

Importance of product quality

 High switching cost due to loss of customized services offered Switching by current manufacturer cost

integration

No threat of backward integration Backward

Consolidation of Supplier

Low due to fragmented third party supplier

Importance of product

High because suppliers depends on this industry Low for standard product suppliers

Differentiation of supplier

Low due to availability of standard products to all

Importance of supplier

Low due to standard products

Low chance of forward integration

Forward integration

Consolidation of industry

High due to few large players dominating majority of markets

Industry growth

High growth rate of industry

High that create niche customer segment and high switching cost

Differentiation of product

Capacity augmentation

High due to many new entrants

Exit barrier

Low due to fewer liability

Disruptive innovation

High chances of obsolescence due to disruptive innovation