Motivation

Motivation
• It means to move to activate.
• It is the activation of goal-oriented behaviour
• Motivation is the process that account for an
individual’s intensity, direction and persistence
of effort toward attaining a goal
 Importance of motivation
• Achieve personal goals
• Productive use of resources
• Development of friendly relationships
• Stability in workforce
• Increased efficient
 Benefits to organization
• Puts human resources into action.
• Improves level of efficiency of employees
resulting in increase in productivity, reducing
cost of operations and improving overall
efficiency.
• Leads to achievement of organizational goals
resulting in best possible utilization of
resources and making employees goal directed.
 Types of motivation

Positive
Motivation
Negative
 Positive Motivation
• Induces people to do work in the best possible
manner and to improve their performance.
• The type of motivation a person feels when he
expects a certain reward
• Example :-
When a boss tells his subordinate, “if you
achieve the target on the time I will give you
promotion”
 Negative motivation
• Those whose purpose is to correct the mistake or
defaults of employees.
• It is generally resorted to when positive incentive
does not works and a psychological set back has
to be given to employees.
• Example :-
when a boss tells his subordinate “if you do not
achieve the target on the time I will give you
demotion”.
 Theories of motivation
• Maslow’s hierarchy
• Herzberg's Motivation theory
• McGregor’s theory X and theory Y
• McClelland's theory of needs
 Maslow’s hierarchy
Se lf-a ct ua liz a tion :
a chi eving one ’s
ful l, pote nt iol,i ncl uding
crea ti ve

Esteen needs- prestige

and feeling of
accomplishment

Belongings and love

needs initmate
relationships,friends

Safety needs
security,safety

Physological needs
food,water,warmth,rest
 Herzberg’s Motivation

Job satisfaction Herzberg's two factor Job dissatisfaction

Improving the
Influenced by Influenced by
motivator factor job
motivator factor hygiene factors
satisfaction

Achievement Improving the Working conditions

Recognition Co-worker relations
hygiene factors
Responsibility Policies and rules
The work itself decreases job Supervisor quality
Advancement dissatisfaction Base wage, salary
McGregor’s theory X and theory Y
Theory X Theory Y

Management staff

Theory X- authorization,tight
control,no Theory y-
development,depressed control,achievement,improv
clulture ement

management
staff
 McClelland's theory of needs

Need for Need for

Need for power
Achievement Affiliation

To control others
Drive to excel
Friendship
Achieve in relation to a
To get desired things
set of standards
done Good relationship
Strive to succeed
THANK YOU