Introduction

Invented in the late 19th century by John Stith Pemberton and

manufactured by the Coca Cola Company under the tactics of Asa Griggs
Candler.
Originally it was marketed as a TEMPERANCE DRINK and a PATENT
MEDICINE.
Original ingredients : coca leaves and kola nuts.
Other varieties produced by the Cola Company: Diet Coke, Caffeine-Free
Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Zero Sugar, Coca-Cola
Cherry, Coca-Cola Vanilla, and special versions with lemon, lime, and
coffee.
 Based on Interbrand's "best global brand" study of 2015, Coca-Cola was
the world's third most valuable brand, after Apple and Google.
Product
 Coca Cola has a large product portfolio of 500 sparkling and still
brands. It provides nearly 3,900 beverage choices. Its leading
product Coca Cola is one of the world’s most recognised and
valuable brands.
 There are 21 billion dollar brands in its portfolio, of which 19 are
available in low or no calorie choices. The company has the
widest portfolio in beverage industry comprising of 3300 products.
 Beverages are divided into diet category, 100% fruit juices, fruit
drinks, water, energy drinks, tea and coffee etc.
 Some of their products are
Coca Cola life, Minute Maid,  Fanta, Maaza, Nimbu fresh, Nested
iced tea, Limca, sprite, Thums up, Ciel, Powerade, Powerade zero,
Simply orange, Fresca, Glaceau Vitaminwater and Dell Valle.
Product (Cont.)
 Coca Cola products are sold in various packaging and sizes. For
example, its core product Coke is sold in 200ml, 500ml, 1ltr,
1.5ltt and 2ltr bottles in cans, glass and plastic bottles.
 The Coca Cola logo is clearly made visible on each of these bottles
and cans to differentiate itself from Coke.
 The Coca Cola bottles also have unique shapes pertaining to the
brand.
 Coca Cola, Sprite and Fanta have large market shares in their
respective segments but their growth is almost stagnant. Hence
they generate huge cash for the company.
 Minute maid has high market share and good growth rate.