RETAIL MARKETING CCA-1

SEM – III (2019-2021)

GROUP 5

PRESENTERS

ABHIJEET BODKE DIVYA RAUT MAHESH PAWAR SUMITKUMAR SARASWAT VAISHNAVI DHOKCHAWLE
B - 01 B - 16 B - 20 B - 49 B - 54
 INTRODUCTION
China-based company established Parent organization
in 16 Dec 2013 BBK Electronics

CEO : Pete Lau HQ located at Shenzhen, China

Holds 29.3% of total market share in

Serves 34 countries in the world
Premium Smartphone category
 Type Of Retail Format

EXCLUSIVE SHOWROOMS
OWNED | FRANCHISED
 MARKETING ACTIVITIES
01 CELEBRITY ENDORSEMENT – Robert Downey

02 UNBOXING CEREMONIES – Online & Offline

03 POPUP STORES – Malls & High Streets

04 TIE UPS – Amazon, OLA & Air Asia

05 THEATRE SCREENINGS & TV ADS

COMPETITIORS DETAILS
SMARTPHONE MARKET
SHARE IN INDIA

2020 Q3 DATA
Brand % Share
Ranking as of 15 Oct 2020

Samsung 24%
Samsung
Xiaomi 23%
Xiaomi
Vivo 16%
Vivo
Realme 15%
Realme
Others 22%
Others
Total 100%
0 5 10 15 20 25 30
RETAIL SEGMENTATION

AGE FAMILY CYCLE

• 14 to 25 years • Singles
• 26 to 35 years • Married couples

PLACE INCOME
• Metropolitan • Middle Class
• Non-metropolitan • Upper-middle Class
• Urban
• Semi-urban
 INTERIOR DESIGN OF STORE
BRIGHT LIGHTING & BIG FREE SPACE CUSTOMER’S COMFORT
Bright lighting & white themes interiors with Furniture & Fixtures installed for the
ample shopping space customer’s relaxation
 EXTERIOR DESIGN OF STORE
ATTRACTIVE STORE DESIGN FESTIVAL THEMES
Unique building architecture paintd Attracting customers through festival
with simple white color styled theme entrances
FREEFORM
STORE LAYOUT
Viman Nagar Showroom layout at
Phoenix Marketcity
 VISUAL MERCHANDISING
CREATIVITY IN LOCKDOWN UNIQUE WINDOW DISPLAY
ONEPLUS new eye-catching window Alike apparels in a retail store, ONEPLUS
display post lockdown displays their smartphones
 VISUAL MERCHANDISING
ATTRACTIVE DISPLAY WITH ACCESSORIES WORLD’S BIGGEST STORE
The store wall is covered with LED Display ONEPLUS expects to set up its world’s
along with ONEPLUS Accessories largest store in Hyderabad
 CONCLUSION
• OnePlus Regained Top Position in India Premium Smart
phone Segment in Q2 2020.

• OnePlus stands apart from rest of the major companies

by entitling itself as the FLAGSHIP KILLER.

• The company believes in working alongside users to

build their products & thus accelerate sales.

• OnePlus has only one-smartphone devices to appeal to

its target audience almost everyone who wants an
unsurpassed smartphone.
THANK YOU