Proposed Training and

Communication Materials
of Pot Story with Creative
for SONGO Project
ICCO COOPERATION
Pat Chitra
• Pat Chitra is an ancient form of folk art
which is made in cloth or pottery and
visualize a story to tale from time to
time and the narrative story goes
simultaneously with song & dance.

• This campaign and technical proposal of

Head Office includes helping ICCO
Cooperation trains SONGO project areas
local cultural team in performing Pat
chitra in form of folk song and drama
create mass awareness on their activities.
ঐতিহ্যে গড়ি গ্রামীণ উন্নয়ন

গল্পে গল্পে স্বাস্থ্যবিধী

লোকশিল্পে শিশু ও মায়ের যত্ন বলি

"পটের বিবি কয়
পুষ্টির কথা রাখলে মনে
জীবন রক্ষা হয়"

- PROPOSED TRAINING CAMPAIGN NAME & CONCEPT

About ICCO Cooperation
For several years the people of the world are suffering in poverty and fighting with social inferiorities. ICCO Cooperation
comes forward with a mission to end poverty and injustice to the global south. They promote entrepreneurship, support the
social entrepreneurs and link them with business, government and social organizations.   

Moreover, ICCO Cooperation plays the lead role to implement the EU funded “Sustained Opportunities for Nutrition
Governance (SONGO) project” to improve maternal and child nutrition in Kurigram and Gaibandha districts. The focused
areas of the mentioned projects are:- 

Ensure  Local nutrition governance and decision-making mechanisms are strengthened,

Follow that  Maternal and Child Health and Nutrition Practices are improved 

Follow that  Household WASH Practices Improved

Ensure Household access to nutritious food is improved

Training Objective with Campaign
Summery
For several years the people of the world are suffering in poverty and fighting with social inferiorities.
ICCO Cooperation comes forward with a mission to end poverty and injustice to the global south.
They promote entrepreneurship, support the social entrepreneurs and link them with business,
government and social organizations. Moreover, ICCO Cooperation plays the lead role to implement
the EU funded “Sustained Opportunities for Nutrition Governance (SONGO) project” to improve
maternal and child nutrition in Kurigram and Gaibandha districts.

Our training campaign To develop an updated and informative scripts on nutrition, health, WASH and
livelihood related message for dissemination through easy and interactive popular ways.

It also develop the capacity of locally existing  cultural teams on performing patchitra community
shows on nutrition, WASH and livelihoods issues
 Background & Context
 We designed our proposal following the mass awareness campaign plan under the objectives of SONGO
project and ICCO Cooperation Action Plan which includes:

Create Community
Awareness

• Pregnancy, Delivery, • Consequence Early

Dietary intake • Sanitation Marriage
• Breastfeeding • Water Use • Consequence Early
• Personal and Pregnancy
Environmental
Hygiene 
Improve Maternal & Child Improve SRH and
Nutrition Under Household Economic Empowerment
Food & Nutrition Security of Young women
 Campaign and Training Outcomes
1. Awareness building and develop efficiency of cultural team in performing arts of Pat Drama

2. Local nutrition governance and decision-making mechanisms are strengthened,

3. Maternal and Child Health and Nutrition Practices are improved

4. Household WASH Practices Improved

5. Household access to nutritious food is improved

Why you choose us
The core competency of Head Office Communication is working for challenging projects with a specific objective.

Our creative team comprises cinematographers, animators, illustrators and scriptwriters, some of who are
considered to be among the best in the creative field.

Furthermore, Head Office Communication has long been an admirer of  ICCO Cooperation and strongly
acknowledges the profound impact it has had in empowering the marginalized communities and helping alleviate
poverty, illiteracy and injustice to build a better Bangladesh.

We would like to take this opportunity of partnering with  ICCO Cooperation through this campaign and join in the
journey of nationwide scaling up of initiatives that change the community for greater good.
Headoffice Communication ngo & INGO
background
Head Office Communication has been working with brands in the development sector for an extended period of
time, supporting different NGOs and INGOs such as Care Bangladesh, Swiss Contact, Concern Worldwide, to
name a few. They are also the Institutional and Fund Management Home to the Bangladesh chapter of the Safe
Motherhood network.

Head Office Communication through working very closely with their clients and partners, takes active efforts in
understanding the development language and the rights-based programming especially the core values that drive
the work of the development sector.

As a communication agency, Head Office Communication has a deep understanding of branding and is
committed to supporting the partner organizations in developing and showcasing their brand image.
Requirements that the client need:
To develop an updated and informative scripts on nutrition, health, WASH and livelihood related
message for dissemination through easy and interactive popular ways;

To develop the capacity of locally existing  cultural teams on performing community shows on
nutrition, WASH and livelihoods issues;

To sustain the cultural team activities on folk song, drama shows so that other development partners
can use their skills for mass awareness.
Deliverables
Folk-song, drama, theatre under 2 themes.

Themes are:

(1) Government health facilities available at community clinics, union health & Family welfare center,

(2) 1000 day approach [Infants and Young Child Feeding practices (IYCF), breastfeeding, dietary
diversity, equitable food distribution, homestead food production, diarrhea management).
Key Element
 Arranging workshop on ‘Pot for development’ and workshop on folk play and cultural performance
for development.

The Pot Song presentations will be mechanized with the approach to make it inclusive, participatory
and scalable, while conducting efficient communications and knowledge transfer towards the
communities at 18 unions of 6 UPZs in Kurigram and Gaibandha district under Rangpur division in
Bangladesh.
Creatives
শোনেন শোনেন সুধিজন শোনেন দিয়া মন

অল্প বয়সে বিয়ের ক্ষতি করিব বর্ণন

মায়ে মরে রোগে ভু গে বাচ্চা হারায় প্রাণ

পরিবারের কষ্টের ভাবনায় জ্বলেরে পরাণ

এখানেতে শেষ নয় কষ্ট আছে আরো

রক্ত কমে দেহের মাঝে মায়ের ভোগা শুরু

Creatives
বুকের দুধ পায় না যখন বাচ্চা মায়ের

রোগ প্রতিরোধ ক্ষমতা কমে যে দু'জনের

পুষ্টি যদি না পায় মা কেমনে পাবে শিশু

বেঁচে থেকেও ভালোভাবে করতে পারবে না কিছু

সময় থাকতে সাবধান হন মায়ের যত্ন নেন

পুষ্টি ও স্বাস্থ্য জ্ঞান সবাই জেনে নেন

Creatives
স্যানিটেশন জানতে চাইলে ইকো আপা আছে

পরামর্শ দিতে থাকবে আপনার আসে পাশে

বাঁচু ক মা বাঁচু ক শিশু হোক সুখি পরিবার

আসেন সবে দোয়া করি সবার জন্য আজ

Overview & Treatment of the
content
We aim to execute our idea in 3 steps

1. Enlightenment:
As we dig down the facts, we have found out that “lack of consciousness and knowledge about health & hygiene” is the primary
obstacle. So, before promoting the idea, we just need to ensure proper awareness about “Basic Rules” among the people.
For this, we will follow a formula which we call A3.
Aware-Definition and types of basic needs
Address-Addressing those who are needed most
Act- Find those who are keen to learn  and suggest them where to look     
We provide 3 respective ideas and it should be decided by the respective client.
Overview & Treatment of the content
2. Emotional Push:  

Only knowledge may not be enough; for every greater movement needs an emotional push. Hence we
will make a very emotional and touchy song describing the immense risk and struggle one goes
through deprivation of knowledge. 

3. Motivation:

Now when there is knowledge and emotional push, it’s the right time to introduce the solution and
motivate them.
Proposed Training Methodology
The ultimate training goal is to achieve positive outcomes through all engaged groups. Let’s see how we use Pat
Drama as the platform what will be the action plan looks like:

Reach The Project Area

Data Collection
Workshop Arrangement
Headoffice
Engaging The Cultural
Research

Training Planning
Team

Perform live show and

Concept Development Screenplay folk drama

Monitor for support

issues
ICCO Cooperartion Training Start
Nurture relationships
with community
Work Process
Project understanding, Workshop & Script Development, Training and performance Duration: 03
Weeks

Week 1:

2 days understanding the project,

Week 2:

3 days’ workshop and Script Development,

Week 3:

3-7 days ToT for the team.

 Provide Samples
Data Collection
Collect Feedback
Headoffice
Engaging The Creative
Research

Content Planning
Team

Concept Development Message Design Put the corrections

Monitor for support

issues
ICCO Cooperartion Start Design
Nurture relationships
with community
THANK YOU!
Have a Nice Day!