Professional Documents
Culture Documents
BUSINESS PLAN
CHAPTER
7:
BUSINESS
PLAN
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
BUSINESS PLAN
Learning Outcome
At the end of the module, students should be able to:
1. Entrepreneurs
2. Investors
3. Bankers
4. Financial Assistance Providers
5. Suppliers
6. Customers
7. Employees
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
Format Overview
BUSINESS PLAN
• Introduction
• Cover Letter
• Purpose of business plan
• Cover Page • Company background
•
• Table of Contents Owner(s) background
• Business location
• Executive Summary
• Marketing plan
• Organizational plan
• Appendices
• Financial plan
• Conclusion or summary
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
BUSINESS PLAN
Main Body of Business Plan
• Introduction
– Should clearly state name of company, nature of business,
location, operational date and prospects of business
• Purpose
• Owner Background
– Details of each individual that is a registered owner of the business
– State relevant qualifications, skills, experience, role in business and stake or share in business
• Location
– Specify physical location of business premise, operations premise (if different), advantage of
location in helping business achieve objectives (e.g. proximity to suppliers, target market or
usability of space)
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
BUSINESS PLAN
Main Body of Business Plan
• Marketing plan
– Need to highlight target customers, key products and services & sales forecast
• Operations plan
– Use sales forecast to plan capacity, material, equipment and manpower needs
• Organizational plan
– Indicate company structure and key talents
• Financial plan
– Amalgamate budget considerations for marketing, operations and organizational needs into project cost
and sources planning as well as projections of cash, profit and asset & liability position of planned
business
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
BUSINESS PLAN
Typing Format
BUSINESS PLAN
Major Headings
• Font type Arial size 12 or Times New Roman size 14, bold
• Left justified, mixed case with major words capitalized and bold with one line above and one line below the heading to
separate it from the text.
Text in Sections
• Font type Arial size 11 or Times New Roman size 12
• The first paragraph is not indented.
• Do not space between paragraphs within a section.
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
Typing Format
BUSINESS PLAN
Printing
• A laser quality printer.
• Wide margin, at least one and half inch on the left, one inch on the top, bottom and right.
• Double spacing.
Binding
• A simple comb or spiral binding
• A plastic cover on the front and a thick dark colored paper at the back.
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
BUSINESS PLAN
Purpose
• Why the business plan is prepared?
• Is the purpose to get financing?
• Who asked for the financing?
• How much financing is needed?
• How the financing is going to be utilized?
• What help this financing will give to the company?
• How are we going to pay back the financing?
• Is there any other alternative source of financing to ensure the proposed project is successful?
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
BUSINESS PLAN
Company Background
• What is the main product; good or services, the company is planning to offer?
The Industry
• Is the industry expanding or contracting?
• What is the outlook of the industry relative to the others in the economy?
4P’s
• Products
• Place
• Price
• Promotion
• Competitors
Who are the competitors?
Where are the competitors?
Who are the major competitors?
What are the strengths and weakness of the major competitors?
What differences and similarities between our products and products of the main competitors?
What strategy is planned to overcome competitors?
Will it be new competitors in the market?
How to monitor competitors?
What is the targeted market share?
How to penetrate and maintain the targeted market share?
What strategy to increase the market share?
What strategy to increase the sales?
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
BUSINESS PLAN
• Market
Who are the customers of the company?
• Does company has any policy regarding on recruiting and selecting new staff?
• How much is the total equity compared to the total project cost?
• What are the uses and sources of funds of the proposed projects?
Conclusion
Appendix
• Have you attached every supporting facts or
documents in the appendix?
ENT/ETR300 – FUNDAMENTALS OF ENTREPRENEURSHIP
BUSINESS PLAN
Appendix
THE
END!