THE `90s

The Post Internet Era

•The post-internet era was totally different. With globalization and no barrier to entry, numerous companies

came into existence, which simply meant more competition.

• One way to move ahead of the competition was great advertisements, and this is what made the concept

of digital advertising agencies to burst all over the world economy.

•The post-internet era agencies or the present-day marketing companies are not just restricted to online media

buying.

•Their services involve creating ads, content, graphics, blogs, video, etc.

•The agencies are responsible for understanding the marketing goals of a company and designing the complete

campaign around the same.

• With new technologies coming in, the whole advertising ecosystem seems to have expanded in ways that were

unknown in the pre-internet era.

The Post Internet Era

• The companies are now playing on big data and trying to analyze the buyer’s
persona before launching an ad campaign. The era of hit and trial is gone.
The advertising agencies nowadays rely heavily on analytical tools to curate
campaigns.
The Post Internet Era

• Talking about the best advertising agencies today, these companies have

specialized in a particular form of marketing and vouch for their designs, content
pieces, and ad structuring.

• Some of the big names today in the advertising world are Web Chutney, Dentsu,
Omnicom Group, Creative Thinks Media, etc. 

• These advertising agencies are building clutter-breaking campaigns by relying on

their skilled workforce and analytical data.