INTRODUCTION

• Cognizant is an American multinational product led digital

corporation that provides digital products, digital IT
services, including digital, technology, consulting, and
operations services.

• It is headquartered in Teaneck, New Jersey, United states.

• Cognizant had a period of fast growth during the

2000s,becoming a Fortune 500 company in 2011.

• In 2015,the fortune magazine named it as the world’s fourth

most admired IT services company.
MARKETING MIX
• Cognizant Product Strategy:
1. IT consulting: Information technology, and related software. These also encompass security with the data, and
various IT solutions needed by the company.
2. IT infrastructure: Any requirement of hardware, new technology, gadgets or even synchronization between
machines, are included in IT infrastructure.
3. Business Process Outsourcing(BPO)
4. Application development and maintenance.

• Cognizant Price/Pricing Strategy:

1. Competitive pricing marketing mix strategy is an essential element for Cognizant.
2. For specific tasks,when company has to show more dedication in terms of research and employee
engagement, the pricing strategy adopted is such that it benefits both the client and the company.
3. For offering better prices to customer, cost saving is done through offshoring the employees, 
• Cognizant Place & Distribution Strategy:

1. Cognizant is a global brand and has a worldwide presence.

2. The clients are managed through pool of employees who are sitting in different
regions of the world.

3. Cognizant maintains a widespread global footprint, across the world.

• Cognizant Promotion & Advertising Strategy:

1.  For this company promotional activities include Cognizant community, CSR

activities, positive word of mouth and reference to past deals.

2. Positive relations, successful deals and the revenues the company is trusted with,
manages the positive branding of company through word of mouth.
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