TITLE: THE ROLE OF TELEVISION PROGRAM ON

CHILDREN
COURSE: KOM4562-1: ISSUES IN COMMUNICATION,
MEDIA AND TECHNOLOGY
LECTURER: AINOL AMRIZ BIN ISMAIL
SUBMITTED BY
NAME MATRIC
M M KOBIRUZZAMAN 199540
NUR AIN BT MOHD SAHRUZ ZAMRI 202896
NURFAIZAH BT ADNAN 202851
SHARIFAH NUR FATIHAH BT SYED 204030
NAJARUDDIN
Yang Yaqing 201394 1
The Effect of Cartoon Content in Television
on Children Age 2-7 Years
INTRODUCTION
 This research, were focus
on the effect of
broadcasting media
television on cartoon
movie towards the children
behaviour and childrens
culture in the range age
from 2-7 years old
 Cultivation Theory is the
theory that have been use
in this research.
MEDIA CONTENT
 Definition of television
 Television is a major source
of information, influence and
entertainment one of the the
leisure daily activities of
children today
 The categories of television
programme are specified
which is cartoon movie.
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 RULES & REGULATION

 Communications and Multimedia Act 1998 (Act 588)

- Monitoring the communications and multimedia industry in terms of
traditional broadcasting and online telecommunications.

Social Regulation : Malaysian Communications and

Multimedia Commission (MCMC)

The Film Censorship Act 2002 (Act 620)

- Film that is broadcast in television is following the specified specifications.
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 EFFECT ON
CHILDREN

CHILDREN FOLLOW THE

BECOME MORE CAUSE HEALTH CARTOON
AGGRESSIVE PROBLEMS CHARACTER AS
AND VIOLENT ROLE MODEL

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 MEDIA EFFECT
Early media exposure has a major impact on the physical
and mental health of children aged 2 to 7.
Children aged 2 to 7 lack judgment. Therefore, Television
induces violent and aggressive behavior in children.
If the TV still shows some violence. Then, the parents will
turn off the TV or change the channel.
This approach will reduce the ratings of the program.
The competitiveness of this TV channel with other TV
channels will also be greatly reduced.

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CHANGED CHILDREN'S CULTURE Storytelling

• Television has changed the culture

of storytelling.

• A long time ago, children used to

urge their parents and
grandparents to storytelling.

• Children age 2-8 used to ask

parents to storytelling during sleep.

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 Outdoor Activities

• Television has changed the habit of children's outdoor activities.

• Usually, a long time ago when children were not addicted to television.
• Therefore, children are being affected by various diseases such as stunting.
• 20.7 percent of children are suffering from stunting- under 5 (Unicef, 2019).
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 Conclusion
• According to the research, Television Program has both positive and negative impact on
children age 2-7.

• Cartoon and Animated video attract children attention. Additionally, Advertisement.

• Communications and Multimedia Act 1998 (Act 588) has set regulation regarding
advertisement broadcasting during children program.

• TV program – Aggressive, Obesity, and Following western culture.

• Storytelling and Outdoor activities.

• Suggestion

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 Thank you

? &
Terima Kasih 10