Professional Documents
Culture Documents
When he looked
perplexed, I
explained that
data analysis is not
an independent
exercise.
Analytical Specification
Objective/ Model: Verbal, Research of
Theoretical Hypotheses
Graphical, Questions Information
Foundations
Mathematical Needed
OBJECTIVES
BUYER BEHAVIOR
LEGAL ENVIRONMENT
ECONOMIC ENVIRONMENT
Broad Statement
Specific Components
Objective/Theoretical Foundations
Analytical Model
Research Questions
Hypotheses
Specification of the Information Needed
Understanding: Evaluation
Preference
Patronage
© 2007 Prentice Hall 2-17
Mathematical Models
Mathematical models explicitly specify the
relationships among variables, usually in
equation form.
n
y a0
a x i i
i 1
Where
y = degree of preference