Abstract:

began in 1978

Bangladesh and over 100 fashion and lifestyle product lines

supports 65,000 artisans with fair terms of trade

BRAC– the world’s largest development organization

lives of more than 325,000 people through 650 small entrepreneurs

the Ayesha Abed Foundation

Products of Aarong:

WOMEN’S PRODUCTS
MEN’S PRODUCTS
CHILDREN’S PRODUCTS
TEXTILE PRODUCTS
JEWELRY PRODUCTS
LEATHER PRODUCTS
BAMBOO/LEAF PRODUCTS
TERRACOTTA PRODUCTS
Host country selection:

-launch Aarong Cloth in USA

-50,677 people Bangladeshi people lives in USA

-every year USA import cloth from BD

-go with H&M as a joint venture

Reasons behind selecting USA as our host country:

USA labor cost too high from our country

USA H&M brand use our local garments

will take it as an advantage with join venture

simple and efficient business procedures in USA

USA help international companies looking to invest and expand

USA imports huge amount of cloth products:

trading partner

Trade over US$ 8.2 billion in 2018

90 percent of the total exports from Bangladesh

total apparel export in USA was worth $4.29 billion in 2010

reached to $5.40 billion during 2018

Stable innovative economic:

There score is 83.17 they measure by seven things:

1) R&D Intensity
2) Patent Activity
3) Tertiary Efficiency
4) Manufacturing Value-added
5) Productivity
6) High-tech Density
7) Researcher Concentration