ZERO MOMENT OF TRUTH

• Term Coined by GOOGLE in 2011.

• Research conducted online prior buying.

• Internet has changed the way consumers are interacting with brand.

• According to research conducted by Google, 88% of US

customers are researching online before actually buying the
product.
 Winning The ZMOT

• Have web content that is search engine optimized.

• Consider paid search as part of the marketing mix.

• Consider seeding your content to other websites or blogs to

strengthen online presence.
• Good afternoon everyone, today ill be explaining zero moment of truth i.e. (ZMOT)
• ZMOT is a term which was coined by google in 2011.
• So what basically is ZMOT?
• ZMOT refers to the research which is conducted online about a product or service before taking any action i.e.
searching for mobile reviews before making a purchase. Like we all do right….. 
• In short This is where the customer journey begins.
• The internet has changed altogether the way consumers are interacting with brands, products or services this
online decision-making moment is termed as ZMOT.
• According to research conducted by Google, 88% of US customers are researching online before actually buying
the product

Winning zero moment of truth

• to win zmot one organization should have a strong internet presence that is to having strong SEO i.e search
engine optimization.
• Paid search marketing gives businesses the opportunity to advertise within the sponsored listings of
a search engine , a company should invest in paid advertising such as SEM search engine marketing or PPC
pay per click.
• Consider seeding your content to other popular websites or famous blogs to strengthen your online presence.
so I’ll pass the presentation to kunal