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SMART MEASUREMENT OF
MARKETING ACTIVITIES
USING MACHINE LEARNING
ALGORITHMS

R o h i t B Ya d a v
Shubham B Chaurasia
Deepak L Singh

Group No: 22
Guide: DR. Vinayak Shinde
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Content
1. I n t r o d u c t i o n
2. P r o b l e m S t a t e m e n t
3. M o t i v a t i o n a n d E n c o u r a g e m e n t
4. O b j e c t i v e s
5. L i t e r a t u r e R e v i e w
6. R e q u i r e m e n t A n a l y s i s

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Introduction
For most businesses, especially the larger ones,
marketing is a fluid and constantly changing
process that never stops.
Many companies run several different types of
marketing campaigns at once. The activities include
Markets, tagging, paper inserts, in-cinema
branding, apartment activities, exchange Finance
schemes etc.
Having a good measure of whether these activities
have yielded desired results will help companies in
the rationalization of resources and more
i m p o r t a n t l y, i t w i l l h e l p t h e m i n p l a n n i n g a n d
implementing need-based activities. 3 3
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Problem Master title style
Statement
• Many promotional activities are carried out by the companies
to enhance the number of enquiries at Dealerships.
• The effectiveness of these activities depends on many
external factors.
• Some activities give profitable outcomes and some give loss
to the company.
• A single measurement technique should be developed to
provide the right measure of effectiveness for these activities.

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Motivation title style
Encouragement
• It is understood that marketing is one of the biggest and most
important expenditures that any company will make. After all, if
you are not doing the right things to add to your customer base,
then your company is not going to grow in both size and
revenue. That is why effective marketing campaigns are critical
to the continued success of any business.
• The problem is that most companies do not have an unlimited
marketing budget. This results in the need for each business to
examine the effectiveness of each marketing campaign to see if
that type of campaign was successful or should be avoided in the
future.

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• Without having the proper measure of the effectiveness

of activities organized by the companies, the company's
resources like human power, money, time etc. are
wasted on the activities that do not give effective sales
or inquiries.
• With the help of sufficient and correct data of the
activities organized by the company and efficient
algorithm, we can design a model that provides the right
measure of effectiveness for these activities

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Objectives
1. To design and develop the webpage of the model
2. To design the Machine Learning Algorithm
3. To Develop and Implement the Algorithm
4. To connect the Machine Learning Algorithm with the
Webpage
5. To Test the Web Application Developed and find errors if
any
6. To Debug the errors found if any and test the Application
7. To deploy the Application on web

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Literature Master title style
Reviews

Sr.
Paper/Book Title Authors Summary
No.

In this paper, it is aimed to develop

a software system, which is able to
A software system for intelligent use Machine Learning for
Utku kose,
1. mathematical optimization of optimizing parameters of a content
Ahmet demir
marketing. that may be provided over popular
social media environments for
marketing purposes

Principal component analysis

(PCA) is a multivariate technique
Uttam
that analyzes a data table in which
2. Principal component Analysis sarkar,subhash
observations are described by
taraphder
several inter-correlated quantitative
dependent variables.
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Literature Reviews
Click to edit Master title style

Sr.
Paper/Book Title Authors Summary
No.

In this paper, Decision Trees and their

extension Random Forests are robust and
easy-to interpret machine learning
algorithms for Classification and
Regression tasks. Decision Trees and
Classification and
Andy Liaw and Decision Tree Learning together
1. Regression by random
Matthew Wiener comprise a simple and fast way of
Forest.
learning a function that maps data x to
outputs y, where x can be a mix of
categorical and numeric variables and y
can be categorical for classification, or
numeric for regression

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Requirement title style
Analysis

 Hardware Interface:-
• Development Operating system : Windows, Unix
• ROM :- Minimum 10GB HDD for Anaconda Navigator and
for dataset.
• User System RAM : 2GB and above.
• Development System RAM:-8GB and above.
• Processor: - i5 and above (Intel Core Processor).

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 Software Interface:-
• Anaconda Navigator
• Flask
• Visual Studio Code

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Thank You

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