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  • Jenny Gandhi - BD20029 E S Moin Hussain - BD20026

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    khushi dalal
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    XYZ should follow the SPRINT approach to cater to changed consumer behavior post-COVID and ensure smooth customer experiences. This includes: 1) Sizing revenue exposure at the most granular level and projecting demand for focus areas. 2) Revamping marketing plans. 3) Invigorating e-commerce. 4) Navigating pricing, promotions, and portfolio. 5) Teaming up with customers to execute. Some innovative ideas are generating customer satisfaction through maximizing online safety, providing discounts on expiring FMCG items, and easing ordering and returns.

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    CII

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    XYZ should follow the SPRINT approach to cater to changed consumer behavior post-COVID and ensure smooth customer experiences. This includes: 1) Sizing revenue exposure at the most granular level and projecting demand for focus areas. 2) Revamping marketing plans. 3) Invigorating e-commerce. 4) Navigating pricing, promotions, and portfolio. 5) Teaming up with customers to execute. Some innovative ideas are generating customer satisfaction through maximizing online safety, providing discounts on expiring FMCG items, and easing ordering and returns.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views3 pages

    Jenny Gandhi - BD20029 E S Moin Hussain - BD20026

    Uploaded by

    khushi dalal
    XYZ should follow the SPRINT approach to cater to changed consumer behavior post-COVID and ensure smooth customer experiences. This includes: 1) Sizing revenue exposure at the most granular level and projecting demand for focus areas. 2) Revamping marketing plans. 3) Invigorating e-commerce. 4) Navigating pricing, promotions, and portfolio. 5) Teaming up with customers to execute. Some innovative ideas are generating customer satisfaction through maximizing online safety, providing discounts on expiring FMCG items, and easing ordering and returns.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    CII

    Jenny Gandhi - BD20029


    E S Moin Hussain - BD20026
    Strategy for XYZ​
    To cater to the changed consumer behavior
    post-COVID and ensure a smooth customer Innovative ideas that would help in ramping up the
    experience. XYZ should follow the SPRINT demand for non-essentials on the platform​
    approach.​ ​
    1. Generating value and satisfaction with customer's
    online experiences will persist with their online
    Size revenue exposure at the most practical, consumption. Value generation can be done
    granular level​ through maximizing the safety standards showing
    Project forward-looking demand for each care for consumers in tough times.​
    focus area​. 2. Providing discounts on FMCG so that they can be
    sold before the expiry date arrives and also the
    Revamp the marketing plan​
    customer is satisfied.
    Invigorate e-commerce​ 3. . Ease of ordering and returning should be done so
    Navigate the three Ps: Pricing, promotions, that the consumers are inclined to keep ordering
    and portfolio​ from online stores.
    Team up with customers and execute​
    ​
    Thank you

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