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  • REACH Shahnewaz

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    Nusrat Farha Trina 1835220660
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    The document outlines a plan to reach 3 million visitors for Bikroy.com through an online communication mix. It will use banner ads, pop-ups, interstitials, SEO with 70 keywords and a monthly PPC budget of 4.5 lacs. Social media influencers and promotional offers will also be utilized. Goals include maintaining the brand image with unique and creative content while minimizing the bounce rate and optimizing the mobile app and online offers. Conversational messaging like emails, SMS, and blogs are also part of the plan.

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    The document outlines a plan to reach 3 million visitors for Bikroy.com through an online communication mix. It will use banner ads, pop-ups, interstitials, SEO with 70 keywords and a monthly PPC budget of 4.5 lacs. Social media influencers and promotional offers will also be utilized. Goals include maintaining the brand image with unique and creative content while minimizing the bounce rate and optimizing the mobile app and online offers. Conversational messaging like emails, SMS, and blogs are also part of the plan.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    3 views5 pages

    REACH Shahnewaz

    Uploaded by

    Nusrat Farha Trina 1835220660
    The document outlines a plan to reach 3 million visitors for Bikroy.com through an online communication mix. It will use banner ads, pop-ups, interstitials, SEO with 70 keywords and a monthly PPC budget of 4.5 lacs. Social media influencers and promotional offers will also be utilized. Goals include maintaining the brand image with unique and creative content while minimizing the bounce rate and optimizing the mobile app and online offers. Conversational messaging like emails, SMS, and blogs are also part of the plan.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Race model

    “REACH”
    REACH

    • Our aim is to reach 3 million total visitors.


    • Maintain The brand image.
    • Properly implement the Communication Mix.
    Plan for Reaching Potential Customers
    •We plan to use Banner ads, Pop up Ads, Interstitial Ads.
    •We will utilize SEO to make BIKROY.COM more visible,
    •We will also best utilize PPC advertising (70 key words with
    commitment of 4.5 lacs monthly budget,
    •Use of social media influencers,
    •Promotional offers.
    Online Communication Mix
    of Bikroy.com
    Plan for Reaching Customers (continued)
    Planning & Governance:
    We will implement our communication mix to reach maximum visitors and maintain
    the brand image with uniqueness and creativity.
    Goals & Measurement:
    We plan to keep the market leader position by converting the lead generated.
    Media:
    we will use social media, online advertising, SEO and so on.
    Content:
    Our contents would be the most creative in the market.
    Experience:
     Bounce rate minimization.
     Mobile app optimization.
     Online offers.
    Conversational Messaging:
    Emails, SMS marketing, Blogs.

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