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  • Enliven Marketing Campaigns: Lecture#26

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    Hazma Fareed
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    This document discusses marketing communications, outlining their functions as providing information, persuasion, and promotion. It identifies consumers, sales support, distribution channels, and suppliers as receivers of marketing communications. Finally, it provides guidelines for effective marketing campaigns, including knowing your audience and brand, focusing on the product, and linking the product to the customer.

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    Lecture-26

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    This document discusses marketing communications, outlining their functions as providing information, persuasion, and promotion. It identifies consumers, sales support, distribution channels, and suppliers as receivers of marketing communications. Finally, it provides guidelines for effective marketing campaigns, including knowing your audience and brand, focusing on the product, and linking the product to the customer.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    5 views20 pages

    Enliven Marketing Campaigns: Lecture#26

    Uploaded by

    Hazma Fareed
    This document discusses marketing communications, outlining their functions as providing information, persuasion, and promotion. It identifies consumers, sales support, distribution channels, and suppliers as receivers of marketing communications. Finally, it provides guidelines for effective marketing campaigns, including knowing your audience and brand, focusing on the product, and linking the product to the customer.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 20

    Lecture#26:

    Enliven Marketing Campaigns


    BUSINESS COMMUNICATION &
    REPORT WRITING

    1
    Functions of Communication in
    Marketing Campaigns
    1. Information
    2. Persuasion
    3. Promotion

    1/20/21 2
    Receivers of Marketing
    Communications
    1. Consumer
    2. Sales Support
    3. Distribution Channel
    4. Supplier

    1/20/21 3
    Consumer Information Processing
    Model
    1. Exposure
    2. Attention
    3. Interpretation
    4. Memory

    1/20/21 4
    Advertising:
    The institutional Ad
    The Coupon Ad
    The Sell Ad
    The Advertorial
    Content of any Ad/Campaign:
    1. Text
    2. Image
    3. Organization
    Examples:
    Guidelines:
    1. Know your Audience
    2. Know your Brand’s Worth
    3. Product !!
    4. Product-Customer Link.

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