BRANDING

Creating powerful brands

GUESS THE PICTURE:
Lesson Objectives:
Understand the definition
and purpose of branding.
Differentiate the various
techniques in developing a
brand name.
Analyze the impact of a

brand to an entreprise
What is a BRAND?
A brand is a name, term,
sign, symbol, design, or a
combination of these
elements that is intended to
identify the goods or services
of a seller and differentiate
them from competitors