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    AFRIDA NOWSHIN 1711858030
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    This document summarizes a proposed carbonated beverage brand called Fizzy Nature. It describes the brand as providing refreshment and being suitable for different occasions in colorful, funky packaging. The target market is people of all ages and socioeconomic classes. Promotional strategies include print, online, and in-store advertising as well as events and endorsements to raise awareness of the new product.

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    This document summarizes a proposed carbonated beverage brand called Fizzy Nature. It describes the brand as providing refreshment and being suitable for different occasions in colorful, funky packaging. The target market is people of all ages and socioeconomic classes. Promotional strategies include print, online, and in-store advertising as well as events and endorsements to raise awareness of the new product.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views7 pages

    Marketing Project

    Uploaded by

    AFRIDA NOWSHIN 1711858030
    This document summarizes a proposed carbonated beverage brand called Fizzy Nature. It describes the brand as providing refreshment and being suitable for different occasions in colorful, funky packaging. The target market is people of all ages and socioeconomic classes. Promotional strategies include print, online, and in-store advertising as well as events and endorsements to raise awareness of the new product.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Afrida Nowshin

    • Fizzy nature.
    -Carbonated Beverage
    • Sometimes unhealthy.

    • Burn through rough stains and hard


    times.

    • Ready for all kind of situation in life


    – like different sized bottles for
    different occasions.
    Color set: Name & Logo:
    Fizzy Nature
    Happiness, Positivity,
    The Heart in the logo
    Friendship - Yellow

    Trust, Good luck - Green

    Strength - Black

    Tagline: Brand Character:


    Life Motto : Have a thrilling & Funko - A funky, cool,
    Adventurous life carefree cat.
    Looks like he is going to be a
    good friend to have at every
    gathering.
    Product:
    A refreshing ‘lemon
    carbonated beverage’
    For regular occasions, parties
    & gatherings with friends.
    Packaging:
    Stand out among the crowd
    Front Label Back Label

    Lemon
    Flavored
    Beverage

    Energizing &
    Refreshing

    Cool & Funky


    Target Market: Positioning:
    The drink that
    All age group.
    provides freshness
    Lower, Middle & Upper class

    Price: Place: supermarkets & retail stores


    40TK
    Promotion:
    Raise awareness and inform
    people about the new product.
    Print ads - Newspaper, magazines.
    Online- google ads, social media.
    TVC
    In store- POSM, Shelf talker, Gondola,
    FSU, cart, store banner
    Roadside- Bus stop, over bridge, walls
    Event sponsorship
    Endorsement
    Sales incentive
    Thank you!

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