MYNTRA

HRISHITHA THOTAKURA
 PRODUCT
SPECIFICATION
 PRODUCT 1
Name: ALDO|Women Black Party Block
Sandals
Price: 547.38 Shekel

Color pallet:

HEX #2929291 HEX #fe84a1 HEX #816f57

HEX #f2f2f21 HEX #988669

PHYSICAL PRODUCT
SPECIFICATIONS
SPECIFICATIONS FUNCTIONALITY OF THE PRODUCT
Heel Type: Block The wearer's foot is raised higher off the
Type: Sandals ground than usual thanks to this design,
Heel Height: 5 inches which also elevates the heel. Wearing high
Fastening and Back Detail: heels can make a person appear taller, give
Ankle Loop the appearance that their legs are longer,
Toe Shape: Round Toe and highlight their leg muscles.
Pattern: Solid
Occasion: Party ADDED VALUE
Color : Black

premium synthetic which doesnt tear
easyly
AVAILABLE SIZES
prioritized comfort

EUR

35

36

37

38

39

40

41

UK

5
6
7
8
9
10
11

 PRODUCT 2
Name: Bath & Body Works|
Mahogany Teakwood Intense 3-Wick Scented
Candle - 411g
Price: 118.74 shekel

Color pallet:

HEX #2a2829 HEX #6b6163 HEX #908a95

HEX #ded6b7 HEX #939490

PHYSICAL PRODUCT
SPECIFICATIONS
SPECIFICATIONS
FUNCTIONALITY OF THE PRODUCT
Delivers a fantastic, room-filling
A fragrant candle may provide a relaxing and
fragrance experience.
healthy atmosphere. Scent candles don't
Patented soy wax blend with
produce smoke like incense, which is a benefit.
natural essential oils
Quality lead-free wicks
Amazing quality from
beginning to end ADDED VALUE
Comes with a decorative lid
Fragrance :Rich Mahogany,
It's the classic woodsy fragrance you love,
Black Teakwood, Dark Oak and
amped way up. The candle comes topped with a
Frosted Lavender
decorative lid.

·Made with natural essential oils

AVAILABLE SIZES AND COLORS Beautiful room-filling fragrance
Amazing quality from beginning to end
The outer case is Black in Evenly melting soy wax blend
colour, and the wax is white in
colour.
There is only one size available
for the candle.
 PRODUCT 2
Name: THE BODY SHOP| Shea Sustainable
Shower Cream 250 ml
Price: 21.02 shekel

Color pallet:

HEX #c3ae93 HEX #734134 HEX#875f40

PHYSICAL PRODUCT
SPECIFICATIONS

SPECIFICATIONS FUNCTIONALITY OF THE PRODUCT

Concern: Dryness In contrast to shower gel or body wash,
Formulation: Cream shower cream often has a moisturizing
Fragrance: Fresh substance with a tint that is opaque or semi-
Key Ingredient: Shea Butter opaque
Preference: Cruelty-Free
Skin Type: Normal
Sustainable ADDED VALUE
Type: Body Wash
Skin feels nourished, soft, and freshly
cleansed
AVAILABLE SIZES AND COLORS Smells like bliss: nutty, warm, and cosy
Uber-rich moisture for the ultimate
The colour of the shower gel is creamy and
indulgence
beige. In contrast, the shower gel label is
Enriched with Community Fair Trade
dark brown.
shea butter from Ghana
It is available in 200 ml bottles as well as 250
For all skin types
ml bottles.
Gentle cleansing
Cruelty free
CUSTOMER
PROFLE
 ALYA MIZRAHI
DEMOGRAPHIC
Age – 22
Sex – Female
Job Title – Student
Income – 757 shekels per month
Education Level – UG
Family Status – Single
Product Usage – understand the material, stitch, and uses it to
PSYCHOGRAPHIC
Lifestyle – Urban lifestyle with fast-paced
Goals – Start her own fashion line
Pains – No support from family and no constant income
Habits – Reading fashion blogs, learning skills online, reading
novels
Values – Independent, Recognition, Determination, Creative
Interests – Fashion blogs, Fashion week walks, Different cultural GEOGRAPHIC
outfits
City – Tel Aviv-Yafo
BEHAVIORAL Area – Outskirts of the city
Region – Capital
Engagement – Very active on the platform and a consistent buyer Country – Israel
Readiness to Buy – Research a product and buys it after thorough
research.
Purchasing History – Shops mostly during the sale season,
create something unique.
Satisfaction – very satisfied with the platform.
Loyalty or Account Age – Very loyal with Account Age being 5 Years,
Regular User.
 ABRAHAM PERETZ
PSYCHOGRAPHIC
Lifestyle – Urban lifestyle with fast-paced
Goals – To be able to walk the Milan fashion week.
Pains – Not finding the right contacts and too much pressure.
Habits – Learns about the latest trends online, Skincare research,
Fitness
Values – Independence, Recognized , Willpower, Hard working
DEMOGRAPHIC Interests –Fashion week walks, Skincare Products, Fitness GEOGRAPHIC
Age – 25 City – Tel Aviv-Yafo
Sex – M BEHAVIORAL Area – Middle of the city
Job Title – Influencer Region – Capital
Income – 26000 shekels per Engagement – Very active on the platform and a consistent buyer Country – Israel
month Readiness to Buy – ready to buy any product that catches his eye
Education Level – UG completed and has a unique feature.
Family Status – In a Relationship Purchasing History –He shops mainly in the clothing, fitness, and
skincare categories.

Product Usage – To make a portfolio and to take care of his skin

Satisfaction – very satisfied with the platform.
Loyalty or Account Age – Very loyal with Account Age being 8 Years,
Regular User.
INFLUENCERS
 NOA KIREL
Noa Kirel, an Israeli singer, actress, and television
host, was born on April 10, 2001, in Hebrew.
Noya Kirel was born to Ashkenazi Jewish parents
who were born in Israel in Ra'anana (Austrian-
Jewish).
JONATHAN MERGUI
Yehonatan Ya'akov "Jonathan" Mergui, also
known by his stage name Mergui, is an Israeli
singer, composer, and dancer. He was born on
February 10, 2000, in Israel. After taking part in
the fifth season of Rising Star, where he finished
in second place, he became well-known.
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