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  • Skintheory Brand Introduction

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    dina.kosmelab
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    This document provides information for developing an e-commerce skincare brand called Skintheory. It targets urban millennial women ages 22-40 who value practicality and efficiency. The brand aims to simplify skincare routines with multi-functional products containing precise ingredients. It wants to convey a premium yet affordable luxury image through a clean, minimalist aesthetic online and on social media. The document outlines the brand's vision, message, identity, positioning, marketing programs, and product requirements.

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    This document provides information for developing an e-commerce skincare brand called Skintheory. It targets urban millennial women ages 22-40 who value practicality and efficiency. The brand aims to simplify skincare routines with multi-functional products containing precise ingredients. It wants to convey a premium yet affordable luxury image through a clean, minimalist aesthetic online and on social media. The document outlines the brand's vision, message, identity, positioning, marketing programs, and product requirements.

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    © All Rights Reserved
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    6 views16 pages

    Skintheory Brand Introduction

    Uploaded by

    dina.kosmelab
    This document provides information for developing an e-commerce skincare brand called Skintheory. It targets urban millennial women ages 22-40 who value practicality and efficiency. The brand aims to simplify skincare routines with multi-functional products containing precise ingredients. It wants to convey a premium yet affordable luxury image through a clean, minimalist aesthetic online and on social media. The document outlines the brand's vision, message, identity, positioning, marketing programs, and product requirements.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    e commerce visual Skintheory

    Karakter visual market place:


    simple, clean, cool tone

    Kelengkapan:
    USP
    Benefit
    Ingredients
    Testimoni
    texture
    step penggunaan
    Kelengkapan:
    USP
    Benefit
    Ingredients
    Testimoni
    texture
    step penggunaan
    about
    Target Audience

    Age: 22 - 40 yo
    Gender: Female
    Wanita millenial yang produktif, suka hal SES: A-B
    yang praktis, efektif dan cepat. lebih Lifestyle:
    banyak aktivitas diluar dari pada di urban life (gaya hidup perkotaan)
    rumah, punya sedikit waktu untuk aware technology dan social media friendly
    selfcare, tapi mereka tetap sangat aware care about appearance
    terhadap penampilan dan tetap harus mengikuti trend
    menjaga kesehatan kulit. graduated and career oriented
    mementingkan self branding
    Menyukai hal-hal yang cepat, praktis, usia produktif (millennial)
    dan efisien. Kurang menyukai hal bertele- penampilan clean, minimalist
    tele dan kurang efektif. Skin type: dry, oily, acne prone, sensitive
    Skin concern: barrier problem, dehydrated skin, skin
    taste: clean, fancy, minimalist texture, acne, aging
    Place: SCBD, Senayan City, Ashta, MRT
    Social media explore/page: beauty, travel, shopping
    haul, fancy place/restaurant, office vibes, outfit
    inspo
    Brand Identity

    Brand Vision: Personality


    To nourish and repair the skin by minimizing urban lifestyle, fancy, productive,
    the steps of doing simpler facial treatments workaholic, elegant, chic, well educated
    with maximum results and the right
    ingredients.

    Relationship: Culture
    Simplicity, Minimalism, Premium Urban: Jabodetabek, Bandung,
    Surabaya , Bali, Yogyakarta, Medan,
    Lampung, Palembang, Balikpapan,
    Pekanbaru

    Self Image
    Reflection:
    Iam productive
    premium, affordable luxury, unique,
    Iam Practical
    exclusive
    Iam effective
    Result Oriented
    Quality over quantity
    Brand Message

    A day brimming with activities and work can leave us drained and
    at times overwhelmed. However, self-care remains essential.
    Amidst the urban hustle and bustle, navigating through meetings
    and traffic, exposed to sunlight, dust, and pollution, we often find
    ourselves lacking the time for self-care. We're in need of skincare
    solutions that cater to our daily routines.

    This is where Skintheory steps in – to simplify, streamline skincare


    steps with precise ingredients. It offers swift, multifunctional
    skincare solutions that save time, ensuring healthy skin even
    within our bustling lives.
    Brand Image
    premium, clean, stylist skincare for urban modern women.
    Tone Palette
    reference our preview

    primary color

    cool tone

    secondary color (stay in cool tone)

    for highlight color

    simple-luxury,minimalist, elegance.
    premium
    Brand Positioning

    complex simple

    affordable
    Marketing Programs

    Key Messages:

    Skinminimalism
    Mandatory Content in 1 product

    mandatory related promo programs Reviews


    USP product Lifestyle Sale Influencer
    Key Ingredients Skin routine Live Media
    Key Benefit Skincare Inspo Giveaway

    Skin Concern Trending

    Testimoni

    Reviews Influencer
    Brand Image

    Make every platform has same


    identity: clean, casual, minimalism and
    Clean
    informative, also color palette that
    represent Skintheory.

    Casual

    Minimalism

    Informative
    about
    Brand image: clean, minimalist, modern
    Price Range : Rp 99.000 (travel size) - Rp
    249.000 (Multi Use Spray)

    skinminimalism
    Streamlining the layered skincare into a
    single product

    affordable premium
    high quality with reasonable price brand

    Skintheory mission is to cater to the


    needs of today's dynamic,
    fast-paced and complex lifestyles
    Thank you for your attention
    let's discuss

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