SILKBERRY

NATURAL
INCLUSIVE
ETHICAL
CREATIVE ROUTES
Contents

Opportunities, problems and solutions

Creative routes with visual language

Campaign Ideas
We first looked at the opportunities and trends
the market has for natural beauty products.
-Growth in the beauty industry has accelerated many-folds in the past few
years.

-The growth is driven by the customers desire to look good and care for their
skin with natural products.

-Consumers are now more aware about ingredients, environmental impact

and efficacy of the products which is why toxin free and natural
beauty brands that participate in a broader healthy lifestyle benefit the most
from this growth.

-Large beauty legacy brands have historically ruled the industry, but 
digital-first brands are increasingly gaining modern consumers’ attention
and achieving cult-favourite status amongst younger shoppers
And understood how we can make Silkberry stand
out?
-The market is saturated with natural beauty products and consumers are constantly inundated
with digital ads. So it’s important to stand out from the competitors and resonate with your audience
through relatability and emotional connect.

-Improve discoverability and desirability by working with social media influencers and investing in
digital storytelling.

-Being authentic about product efficacy and showing results by driving trials

-Providing personalised beauty solutions

-Embracing diversity and breaking beauty stereotypes

-Instead of anti ageing promote healthy ageing and a holistic view of skincare

-Have unique selling propositions

-Beauty brands need to keep up with the trends and adapt to their consumers evolving expectations in
the rapidly changing beauty industry.

-Promoting sustainability.
In the next few slides we
will explore 3 creative
routes that will establish
the tone of the brand.
CREATIVE
ROUTE
1
The beauty industry is slowly evolving into a space that
embraces diversity, inclusivity and empowers individuals.
Through this route we aim to challenge the traditional
notions of “what is beautiful” and make room for a wider
spectrum of the Indian skin colour.

COMMUNICATION POINTS
- Beauty for all ages, skin tones and skin types
- Understanding the issues of Indian skin example
pigmentation, acne, dark circles, ageing.
- Indian skin is more likely to be exposed to UV rays,
pollution and humidity.
- Bringing a sense of pride for melanin rich skin
- Letting go of negative views on ageing
- Inclusivity is not just a trend, it is and will be the ethos of
our brand.
 KEYWORDS

Inclusivity
Embracing
Acceptance
Empowering
Natural
Indian
Beauty
Pride
CREATIVE
ROUTE
2
Skin wellness
Skin care is not just the use of products to cleanse and
moisturise the skin. The process also includes diet, sleep
patterns, exercise habits and stress levels of the individual.
Good skin is a result of healthy habits. So, through this route
we aim to promote a holistic view of skincare
 COMMUNICATION
POINTS
-Made from an all-natural formulation
-Doesn’t contain any harmful synthetic
products or ingredients(Paraben free)
- Suitable for all skin types
-Animal-cruelty free
- Environment Friendly / Sustainable
- Products with therapeutic properties like
essential oils
- Appeals to the senses
- Professional skincare / treating skincare
problems
KEYWORDS

All natural
Essential
Therapeutic
Holistic
Healthcare
Wellness
Brightening
Routine
Awareness
CREATIVE
ROUTE
3
SKINCARE IS SELFCARE
We all lead busy lives, hectic work schedule
and keeping up with your social life, between
all this are we all getting the “me” time we
deserve?

Taking out 5 minutes in the morning and

evening for yourself, massaging your face,
giving that touch of care to your skin everyday
is a form of love, that you deserve.
Silkberry stands for self love, mental and
physical well being.
5 minutes of love.
COMMUNICATION POINTS
- Feeling good in your skin

- Building skin care routines

-Boosts mental health

-Inner glow bring outerglow

- Reduces stress and

promoting feeling of relxation
KEYWORDS

Happiness
Glow
Relaxation
Confidence
Freshness
MARKETING
CAMPAIGN
IDEAS
THE INDIAN BOOK
OF BEAUTY

The Indian Book of Beauty:

This book consists of chapters
that talk about skin care in
detail. For example :
- Knowing your skin type -
oily, dry or combination
- Skin rituals for various skin
types
- Foods for inner glow
- Self care regime : Face yoga
- A guide to essential oils
 SKIN JOURNEY

- Creating a real life journey of a

few people using Silkberry
products.
- They create their own skin rituals
along with our consultants, the
rituals will be then described in
our social media posts.
- The person’s journey recorded by
talking a picture every week and
watching their progress.
- The pictures can be then stitched
together to create a small clip
 Compare a millenial’s skin care routine with
their mom’s.
- This could be an influencer collaboration idea MILLENIALS VS MOMS
as well as content idea for social media.
 To be a photoshop - free brand.
The images we use for advertising or branding will not
have any kind of editing.
Promoting natural beauty.
No unnatural editing or touch ups.

EMBRACING
NATURAL
SKIN
Crowdsourcing to develop new beauty
products that are personalised according to
consumer feedback and requirements and
make consumers co- creators of the product.

We bring together a group of consumers and

make them part of the process of creating the
product, taking this consumer first approach
will be part of our communication throughout.

By empowering consumers to become

co-creators, we can foster emotional
attachments and thus build early customer
loyalty.

CROWDSOURCING
THANK YOU