H.U.

L LIME
CASE STUDY

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 BRAND AND PRODUCT USED
• LIFEBUOY – to remove dust, oil, grime and
grimes and thoroughly clean with rich foamy
lather. It nourishes your skin while giving
germ protection.

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 OUR TARGET AUDIENCE

• Age:16 – 30 years
• Gender: unisex
• Income: middle class sector & above

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 KEY BRAND BENEFIT

• Good quality
• Budget friendly
• Germs protection
• Clinically proven product
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 PITCHING TO THE CLIENT

• Hardness (while squeezing water log is not there)

• Lather
• It contains cleansing cream which makes lather satisfying for
users
• Conditioners –what is left behind after you wash is what a
consumer wants to find to pamper their skin
• Fragnance –it resembles a unique combination of personal
memory and immediate physiological experience
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 GAME USED

•GTA 5

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The player 1 after having a combat and killing one of his
opponents the player goes to take a shower in order to feel
refreshed and get rid of the dirt, oil and germs from his
body and feel nourished so that he is gremproof and ready
for other mission lying ahead of him.
Every time he is shot by a bullet his energy decreases so he
goes to take a shower with lifebuoy soap so that all the
blood and dirt along with is washed away
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 Why will it work?

• Gta5 is a game played by teenagers to adults 16-35 and it is quite

popular among gamers due to its high integration and different
intriguing concept
• This age segment is our target audience

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 THANK YOU

TEAM GANGA
BY
-SHIPRA NEGI
-KOMAL PANT
-MAULI SINGHAL 10