Marketing Mix-Project#1

By : Asthried Wuisan
Man Face Cream

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Unique
Selling
Point
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L’Oreal Men Experts

Loreal Men Expert Moisturising Fluid to protect

your skin from harmful sun rays and minimize
darkening of skin. It comes with Active Defense
System that strengthens the skin which is struggle
with ageing and darkening. After using L’Oreal Men
Whitening Moisturising Fluid, you will find that your
skin has become fairer and also has an even tone.
You can apply it in the morning after you have
cleaned your facial skin. If you use it after shaving
L’Oreal Men Moisturising Fluid relieves any kind of
irritation due to razor burns. It is light and leaves
the skin feeling smooth.
L’Oreal Men Expert Moisturizing face cream for men, lies between the
growth and maturity stage. With Nivea launching its “All in one” face wash,
captured the consumer attention. During this stage the sales will stay
maintained where it was in the growth stage. Only thing a brand should take
care is of that the consumer should not loose interest off the product and
should maintain the number of users it already has. It should try to be in
Growth maturity or stable maturity than in decline maturity phase. To reduce
the costs, no new distribution channels should be opened and product should
start withdrawing from sectors having low sales to reduce its cost.
.

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Ponds Men White Boost

▪ Contais white ginseng extract is

known to help generate skin cells.
▪ Deep scrub bead helps to remove
dead skin cells and make skin clean,
looks bright, and appearing confident

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Maturity Stage
it has gained an international market for its products and its
presence has spread to countries like Thailand, India, Japan,
and Spain.
Brand Ponds has taken the help of its parent company and
utilizes its distribution network to its advantage. Its channel
includes services of wholesalers, retailers, distributors, and
warehouses to reach consumers via supermarkets, hypermarkets,
discount stores, and convenient stores
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Nivea Men Face Lotion
▪ Great for use all year around
▪ Broad Spectrum SPF lotion helps protect against
harmful UVA&UVB and the effects of every day
sun damage
▪ Enriched with both Vitamins and Moisturizers, and
is oil-free so it won’t clog pores
▪ It provides long-lasting moisture to relieve dry, tight
skin

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Maturity Stage
▪ The product gains over its competitors
▪ Marketing mix involves efforts to build costumer loyalty
▪ Customer loyalty is accomplished with special promotion
and incentives to costumers (adding 100ml/increasing
quantity)

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Prices of the brands
Brands Price

L’Oreal Men Experts(50ml) Rp124.000

Ponds Men White Boost (50ml) Rp22.800

Nivea Men Face Lotion(75ml) Rp48.900

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Recommendation
▪ Affordable prices
▪ Great for use all year around
▪ Broad Spectrum SPF lotion helps
protect against harmful UVA&UVB
and the effects of every day
sun damage

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Thank
For listening
You
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