PRESENTATION ON

.
 COSMETIC PRODUCTS OF
Board of directors of HUL


Harish Manwani :Non Executive Chairman,



and President of Asia & Africa Operations at

Unilever
Nitin paranjpe: CEO,MD,ED, and Member of


Shareholder & Investor Grievances Committee .

Sridhar Ramamurthy: CFO, Executive Director.

Dhaval Buch: Executive Director of Supply Chain

and Additional Director

Gopal vittal: Executive Director of Home &

Personal Care and Director


COMPANIES PROFILE
• Hindustan Unilever Limited (HUL) is
India's largest fast moving consumer
goods company, with leadership in
Home & Personal Care Products and
Foods & Beverages.
• With 35 Power Brands, HUL meets
everyday needs for nutrition, hygiene,
and personal care with brands that help
people feel good, look good and get
more out of life.
• HUL is also one of the country's largest
exporters; it has been recognised as a
Golden Super Star Trading House by the
Government of India.
 MARKETING STRATEGIES
1. BRANDS OF HUL :

• HUL's brands - like • Fair & Lovely, Pond's,

Lifebuoy, Lux, Surf Sunsilk, Lakme,
Excel, Rin, Clinic Plus, Brooke
Wheel,Pepsodent, Bond, Kissan,
Close-up. Knorr-Annapurna,
Kwality Wall's .

a re h o u se h o ld n a m e s a cro ss th e co u n try
a n d sp a n m a n y ca te g o rie s –
Like so a p s, d e te rg e n ts, p e rso n a l
p ro d u cts, te a , co ffe e , b ra n d e d sta p le s, ice
cre a m a n d cu lin a ry
2 . DISTRIBUTION NETWORK

• The operations involve over 2,000

suppliers and associates.
• HUL's distribution network, comprising
about 7,000 redistribution stockiest.
• 6.3 million retail outlets reaching the
entire urban population, and about 250
million rural consumers.
• The products of HUL are manufactured in
40 factories across India.
HUL aim is not only to enable easy access to their
brands,but also to touch consumers with a 3 way
convergence of:

• Product availability
• Brand communication
• And higher levels of brand experience
• MODERN TABLE: The innovative marketing
initiatives are taken to provide
consumers with experience of our
brands at the store itself, through
product tests and in store sampling.
Hierarchical network for distribution of


product
fa cto ry

Ju st in tim e d e p o t

C u sto m e r se rvice p ro vid e r

B ig b ox re ta ile r

co n su m e r
HUL following the concept of holistic
marketing:

• HUL is focusing on health & hygiene education,

women empowerment, and water
management.
• It is also involved in education and rehabilitation
of special or underprivileged children, care for
the destitute and HIV-positive, and rural
development.
• HUL has also responded in case of national
calamities / adversities and contributes through
various welfare measures,
• like the village built by HUL in earthquake
affected Gujarat, and relief & rehabilitation
after the Tsunami caused devastation in South
India.
• HUL is also running a rural health
programme – Lifebuoy Swasthya
Chetana.
• The programme endeavors to induce
adoption of hygienic practices among
rural Indians and aims to bring down the
incidence of diarrhoea.
• It has already touched 84.6 million people
in approximately 43890 villages of 8
states. The vision is to make a billion
Indians feel safe and secure.
Product profile:
1.Home and Personal Care: under this


it is further divided into two parts:

 (a) Dets: all the detergents and

dishwashers are covered in this. For

example, Vim, Rin, Surf Excel.
 (b)Personal Products: this comprises of
all the products related to personal
care. these are as follows:
• Oral: toothpaste and toothbrush
( Pepsodent, Close Up)
• Skin: soaps, talcum powder, fairness
cream, body lotion, winter cream
( Pears, Vaseline, Fair & Lovely,
Ponds’)
 Skin category :
P e a rs : in tro d u ce d in In d ia in
1 9 0 2 , co n ta in s g ly ce rin e w h ich is th e
ca u se o f its tra n sp a re n cy .
Fair & lovely:

• Introduced in 1978,was a breakthrough in

skin lightening technology ,formulated
with optimum level of UV sunscreen and
niacinamide which control
dispersion of melanin in the skin.
Fair & lovely multivitamin 80,50,25,9 gm
•
Fair & lovely ayurvedic 50,25,9 gm
Fair & lovely menz active 50,25 gm
Fair & lovely sun block 50, 25 gm
Fair & lovely skin clearity 50,25 9 gm
 Ponds :

In tro d u ce d in 1 9 4 7 , a p p ro x 5 8 R & D
la b o ra to ry to d e liv e r th e p ro d u cts th a t
m a k e a re a l d iffe re n ce to w o m e n ’ s sk in
a n d th e w a y th e y liv e s in th e ir life .
Ponds DFT 400,200,100,20 gm

Ponds MAGIC 400,100,50,20 gm

Ponds SANDAL TALC 300,100,50,20 gm

Ponds OIL CONTROL 400,100 gm

 Vaseline: it is taking care of skin
since 1870
Vaseline body lotion 300,100,25
gm
Vaseline aloe fresh 300,100
gm
Vaseline petroleum 100,50 , 25 , 8
jelly
Vaseline lip care gm
10
gm
Vaseline cold cream100,55,30 8
Vaseline body gm 100
300,
lotion gm
It h e lp s to p ro te ct u s , h e a l itse lf,
co n n e ct u s to th e w o rld tra n sm it
e m o tio n . C o n ta in s a m ix tu re o f
m in e ra l o ils , p a ra ffin , m icro cry sta llin e
w a x e s . It lite ra lly m e lts in to th e b o d y
p ro te ctin g th e sk in fro m w ith in .
Lakme :
• India's first beauty brand was born
when the beauty industry in India
was at a nascent stage, and grew
up as a marketSPF
LAKME SUMMER
leader in the
cosmetic
EXPERT
LAKME ULTRA
SUN industry.
MATTE 20(MED.PROTECTION)
EXPERT SPF 30(HIGH
SPF 30(HIGH
PROTECTION)
• LAKME SUN EXPERT SPF 15 (FOR ALL
PROTECTION)
• SUNSCREEN LOTION TYPES
LAKME SUN EXPERT OF SKIN)SKIN
FOR SENSITIVE
LakmeBLOCK
SUN Sun Expert Fo r O ily S kin
Sunscreen
Lakme SkinSoufflé
Brightening For After Sun Use
Gel

SPF = SUN PROTECTION FACTOR

PONDS WHITE BEAUTY:

• Part of the Unilever portfolio since 1986,

Pond's recently announced the launch of
'Pond's White Beauty Detox' range that
gives a visibly illuminated and nourished
pink glow.
• Pond's White Beauty has detoxifying
vitamins B3, B6, E, and C.
• It neutralizes the effect of darkness-
causing impurities found in the
environment and reduces accumulated
melanin, thus giving a smooth, pure and
bright skin.
Variety of Ponds :
White Beauty Detox Cleanser
W h ite B e a u ty D e tox
To n e r
W h ite B e a u ty S kin
Lig h te n in g C re a m w ith
WD ehtox
iteviBtaema uinty
s D e tox
Lo tio n
cle a n s th o ro u g h ly
tig h te n s th e o p e n p o re s
a n d sm o o th e n s o u t th e
ro u g h a p p e a ra n ce o f th e
nski
o unrish skin fro m w ith in
re p le n ish e s skin 's n a tu ra l
m o istu re le ve la n d g ive s
visib ly g lo w in g a n d
sm o o th p in kish skin .
Ponds age miracle:

• “Candlelight dinners, long drives and the

sound of saxophones will be part of your
lives, once again.
• The smell of love in the air, the feeling of
your heart skipping a beat, once again.”
• The FMCG major promised to bring
romance back into the 35-plus woman's
life with a new look courtesy Pond's Age
Miracle.
 Competitive brands
• PRODUCT PROFILE
• FIAMA DI WILLS (ITC)
Vivel Di Wills Sheer enriched with Olive Oil , to
Radiance

provide skin lustre to make
it radiant .
Vivel Di Wills Sheer enriched with Shea Butter, to
Crème moisturize skin to make it soft
and supple . Vitamin E and Fruit
Vivel Young enriched with
Infusions which help in providing
Glow youthful glow to the skin.
Vivel Satin enriched with Vitamin E and Aloe
Vera which help the skin feel
Soft
Vivel Sandal beautifully
Vivel soft
Sandal Sparkle is enriched
. with Sandalwood Oil
and Active Clay which helps in providing clear skin.
Sparkle
Vivel Ayurvedic enriched with multiple Ayurvedic
Essence Ingredients which help protect
skin from germs and harsh
environment
Fairness cream
• 'Fair one Fairness Cream' was
launched jointly by Elder
Pharmaceuticals and Shahnaz
Husain.
GARNIER 


• Garnier is a division of L'Oreal that produces hair

care products, including the Fructis line.
• most recently, skin care products under the
name, Nutritioniste, that are sold around the
world.
• One of their key ingredients is a fruit concentrate
used in all their products. It is a combination of
fruit acids, vitamin B3 and B6, fructose and
glucose.


•
Garnier
Fairever

• Natural Fairever was initially launched in A.P. in

1998,
• National launch was made in 1999.
• Fairever is the brand of CavinKare Pvt Ltd(CKPL).
• This cream has a blend of saffron and milk.
• It claims to work from within to provide a
distinctly fairer, glowing complexion much like
that of Kashmiri beauties in just 4 weeks .
• Triple sunscreens also retain your fairness and
reduce the harmful effects of UV rays. It comes
in a pack of 50g and 100g. The 50g pack costs
Rs.55.
•
Talcum powder
Cinthol
• product of GODREJ Consumer
Products Ltd (GCPL).
• GCPL has launched new Cinthol range
of soap, talc and deodorant .
• Hrithik Roshan as its new brand
ambassador.
• Cinthol offers a range of soaps, talc
and deo sprays in three exciting
fragrance - Classic, Cologne and
Sport - in a new packaging.
• A step towards promotional
SPINZ: Spinz talc is Cavin Kare Pvt .Ltd(CKPL)
brand.
Spinz Talc is packed in sizes of 20 g, 50 g, 100 g and
400 g and comes in three fragrances:
  Exotic , Exchante , Sandal 
• The Spinz talc’s target are girls of around
18 to 26 years old from SEC A and B.
• Easy-going and fun-loving, who loves to
have a lot of friends with whom she
spends time.
•
 Sun care cream
Lotus
Safe Sun - Daily Sun Block ( SPF Block Cream
40 ) ( SPF30 )
(Suits all skin types) (Suits all skin
types)
This unique sun block cream
has been specially made for
Indian Summer . It provides
complete protection against
harmful UVA & UVB rays of
sun , reducing chances of
skin tanning and ageing .
 MARKET SHARE CAPTURED BY F&L AND
OTHER COMPETITIVE PRODUCTS:

COMPARISION

PIE CHART


COMPETITORS MARGINS

Fair One 20%

Fair & Handsome 20%

Garnier 15%
 VASELINE
MARKET SHARE PIE CHART


COMPETITORS MARGINS
Emami (boroplus lotion) 20%
Nivea 20%
Ayur 18%
Garnier 15%
TALCUM POWDER
POND’S

SHARES OF POND’S

MARKET SHARE VARIETY IN THE MARKET
COMPETITORS MARGINS
Spinz
Wipro (santoor & 25%
enchanteur)
Nivea 20%
Cinthol 14%
PEARS AND LAKME MARKET SHARE

 LAKME  PEARS
POND’S WHITE BEAUTYAND POND’S
AGE MIRACLE

MARKET SHARE

PROFITS EARNED BY HUL

• 10 Oct 2008 ... skin care products, color

cosmetics, deodorants and fragrance. ... As
per results declared on 31 July 2008, HUL has
a Market Cap of 522.2 Billion. ... in the
economy .
• Total market size in excess of US$ 13.1
billion. ... get the average of the profits of the
P&G earned during these years. ...

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