FMCG - PRODUCTS

Difference in quality, size and availability.

Presented by : SYED IRFAN PASHA

INDIAN PRODUCTS VS SINGAPORE
INDIA SINGAPORE
SINGAPORE -

It's a US $181bn economy. Pretty impressive for a country the size of Singapore.
Famous for education, tourism and multi-cultural activities, variety of food
Per capita income of a whopping US $51,226 (Wow... More than US. Cool !!!)
Population - 4,987,600. (Because of the immigrant population)
Popular for F1 race too. (Night race)

Aim :
Has a vision of making it the world's number one tourist destination to make
Singapore a haven.

Verdict :
Singapore might be economically too ahead of India but is too small and defense
wise is no match for India. So, India wins when it comes to national security but
people in Singapore are far more happier than those in India. So,
mathematically, Singapore wins.
COMPARISON
Unilever Hindustan Unilever Limited
Michael Treschow
(Chairman)
• Type : Public
• Industry : Conglomerate
• Founded : 1930
• Headq’rs : London (UK)
• Area served: Worldwide
• Employees : 1,63,000 (2010)
Harish Manweni
(Chairman)
• Type : Public
• Industry : FMCG
• Founded : 1933
• Headq’rs : Mumbai. INDIA
• Products : Home & personal
cave, Food & Beverages
• Parent co. : Unilever plc (52%)
• Employees : 52,000 (2007)
 ‘Creating a better future
every day’
• “We meet everyday needs for nutrition,
hygiene and personal care with brands that
help people feel good, look good and get
more out of life”.
• In this Scientific innovation to meet consumer
needs they will respect the concerns of their
consumers and society. They will work on the
basis of sound science applying rigorous
standards of product safety.
 Brands of HUL
• Personal wash • Tea
Lux, Hamam, Pears, Brooke bond & Lipton
Lifebuoy, Breeze, Rexona, • Coffee
Liril & Dove Brooke bond & Bru
• Food
• Fabric wash
Kissan, Annapurna & knorr
Surf Excl, Rin, Wheel, Hair • Ice Cream
care, Sunsilk Natural &
Kwality walls &
clinic
Ben&jerrys (singapore)
• House hold care • Oral care
Vim, Skin care, Fair&lovely, Pepsodent , Closeup & Signal
Ponds, Vaseline & Aviance (singapore)
LOGO’S of products
• Key facts
• Cif is Sold in 51 countries
around the globe.
• Cif is the number 1
abrasive cleaner in the
world.
• Asia is Cif's fastest-growing
market and India its largest.
• Cif is also sold as Jif, Vim,
Viss and Handy Andy.   
At Knorr, we want people to enjoy good
food, any day, any time.
• Key facts
• Knorr is a trusted and popular brand,
recognised and appreciated all around the
world:
• It's Unilever's number one brand, with
annual sales of more than €3 billion
• Knorr products are currently sold in more
than 80 countries and it is growing fast
beyond its European heartland, particularly
in Latin America, Africa, the Middle East and
Asia
• Knorr Stock Pot bouillon, which is free from
preservatives, has been launched in China
and Europe 
• In Germany, more than a billion salads are
served with Knorr 'Salatkronung' dressing
mixes each year
• The Knorr logo contains the original
signature of Carl Heinrich Knorr, the founder
of the company                              
Sunsilk
• Key facts
• Number 1 in Asia, Latin America
and the Middle East
• Sales of more than €1 billion a
year
• Sells in 80 countries
• Recent awards: Holds the
Guinness world record for the
most heads of hair washed and
styled in one day.
• Price more or less are same in
singapore and India.
• More in conditioner and shamoo.
Lux
• Lux is a global brand developed
by Unilever
• The brand was founded by the 
Lever Brothers (today known as 
Unilever) in 1899. The name changed
from “Sunlight Flakes” to “Lux” in
1900, a Latin word for “light” and
suggestive of “luxury.”
• As of 2005, Lux revenue is at 1.0
billion euros, with market shares
spread out to more than 100
countries across the globe.
• Today, Lux is the market leader in
several countries including Brazil, 
India, Thailand andSouth Africa.
• Developed by Unilever, Lux (soap) is
now headquartered in Singapore.
Dove
• Unilever Malaysia &
Singapore is dedicated to
developing products that
genuinely improve the
condition and feel of women's
skin and hair.
• Creating a better future every
day, With new products.
(R&D).
• More and more products
available in singapore and at
lessor price when we compare
to India.
personal care products,
AXE

• Axe - deodorant, shower gel,

bodyspray (Lynx in the UK,
Ireland and Australasia).
• Available in different
fragrances.
• Attractive offers just to
induce the customer with
limited editions and
attractive campaign.
• Available at very less price in
singapore compare to India.
TOOTH PASTE
• Key Facts
• Our brands reach some 4 billion
mouths, approximately 70% of the
world’s population
• Number two in toothpaste globally
• Number one or Number two
position in 50 markets worldwide
• Strong market positions held in
countries such
as France, Italy, Indonesia, India, Nige
ria, Brazil and China 
• Signal is also known as Pepsodent
(Asia & Latin America), Mentadent
(Italy), Zhong Hua (China), Aim
(Greece), P/S (Vietnam).
• An all-new shampoo that
effectively eliminates your
dandruff with every wash.
• the new Clear Anti-Dandruff
shampoo was created for you.
• Shampoo contains Vita-ACETM
along with the ingredients ZPT.
• With new formula and new
beuty.
• Price compared with other
products are much better or
cost advantage.
• Key facts
• Petroleum jelly was patented by Robert
Chesebrough in 1865, and launched as
Vaseline petroleum jelly in 1870 in the US
• By 1875 Americans were buying Vaseline
petroleum jelly at the rate of a jar a
minute. Today Vaseline petroleum jelly is a
staple in medicine cabinets across the
world, and a tub of Vaseline petroleum
jelly is sold every 39 seconds*
• Vaseline and Vasenol products are
available in over 90 countries around the
world* (Vasenol is the alternative name for
Vaseline in Portuguese and Spanish
speaking countries)
• Vaseline is the number one hand and body
lotion brand in the US.
• Powerful presence world wide.
• In 1955 Pond's Extract Company
merged with Chesebrough
Manufacturing, and in 1987 Unilever
purchased Chesebrough-Pond's. By
this time the Pond's brand had built up
a powerful international presence.
• R&D facilities led from Bangkok,
Mumbai, New York and Tokyo.
• The Pond’s range can care for any
woman’s skin, whatever their needs.
• Dry Skin Cream.
• Cold Cream Cleanser.
• Anti-age serum.
• Eye contour cream.
• Day treatment and Deep night
treatment.
 ICE CREAM
• Unilever is the world's
Heartbrand biggest ice cream
 manufacturer, with an
annual turnover of €5 billion.
• Unilever currently operates
eleven ice cream factories in
Europe; Germany, Italy,
France, UK and Portugal.
•  It is present in more than 40
countries.
• Price is in singapore is
expensive compare to India.
Delicious variants : Ben & Jerry’s
•Chocolate Chip Cookie
Dough
•Chocolate Fudge
Brownie
•Chunky Monkey
•New York Super Fudge
THANK YOU…