ADVERTISEMENT

1. What advertisement :

Advertisement are news to encourage and persuade

customers to be interested in an item or service.
2. What is the relationship between advertisement and
public relations :
Advertising and public relations are mutually exclusive.
.
Public relation and
advertising are related but
both of them are different :
01 02 03 04
Paid message Consumer Content Writing
or free perception control style
coverage

05 06 07 08
Consumers Longevity Contact with
or editors Placement media
 How to create an
advertisement
In creating an advertisement we need the
planning and the steps.
Understanding your audience
:
1. Identify a target customer
2. Describe your target customer
3. Describe the target customer’s relationship
to your product
4. Identify the competition
5. Describe the current market
6. Develop a strategy
 Writing
The advertisement :
• Come up with a catchy, snnapy tagline
• Make it memorable
• Use a persuasive technique
• Appeal to the target audience
• Find a way to connect the desires of
consumers to what you’re advertising
• Make sure all the relevant information is
included
• Decide where and when to advertise
Designing an advertisement :
● Choose a memorable image
● Distinguish yourself from your top competitor(s)
● Design a business logo (optional)
● Find software or a technique to create your
advertisement
Testing an advertisement :
1. Tell customers 2. Develop your 3. Direct
to ask for online data- customers to
someone by tracking different URLS
name on your page

4. Offer coupons 5. Gauge the overall

in different colors response to your ad
Example of advertisement :
● HEAD AND SHOULDERS
● ADVIL

● AIRBNB ● PANDORA

● BLUE APRON ● SARGENTO

● COLGATE ● TEMPTATIONS

● DEPEND ● TYLENOL
 THANK YOU
AND
GOD BLESS YOU ALWAYS