WHAT IS A

TREND?
A pattern of gradual change
in a condition, output, or
process, or an average or
general tendency of a series of
data points to move in a
certain direction over time,
represented by a line or curve
on a graph.
MEGATRENDS AND
MICROTRENDS
Megatrends entail a
major restructing ; they
are a larger pattern of
broad trends that
reshape and transform
our lives.
Microtrends advocate
localization as opposed to
globalization, recognizing
that people and communities
have never been
sophisticated and more
knowledgeable about the
choices they make in their
everyday lives.
EXAMPLES OF TRENDS:
Facebook – is the most common
social network website where you can
share information about yourself and
communicate with other people.
Twitter – it lets you see what
is
happening around the world,
from breaking news and
entertainment, sports and
politics to big events and every
 Trendspotting is attempting to
see the future in the present
(Rehn and Lindkvist, 2013).
Being able to predict a
trend is a valued skill for
the global citizen.
Trendspotting is
sometimes called cool-
hunting and trend
analysis.
Trend analysis
is the widespread
practice of collecting
information and
attempting to spot a
pattern, or trend, in
the information.
Trend is significant, have
broad implications in all aspects
of society, identifiable and
explainable while fad is transit
ory or quick, affect only
particular group of people
without impact and driven by
emotions.
5 Characteristics Of
Trending Fashion Designs
Innovation
Be sure to bring something new
to the table when designing,
even if you’re trying to imitate
a popular style. By adding your
own touch, you might create the
next top trend.
Brand Consistency

When using your creativity,

remember to stay loyal to your
brand. There should be some
consistency in all of your designs
so customers remember what
sets you apart and defines your
brand.
Outerwear-ability
As we enter the cooler seasons,
outerwear is more popular than
ever. Consider designing some
new outerwear fashion pieces,
or at least some everyday pieces
that are flattering when
outerwear is added to the
ensemble.
Versatility
Customers always appreciate the
ability to wear one piece of clothing
in multiple ways. They get more
for what they spend. Create
versatile pieces to make your
audience happy and challenge your
fashion design abilities.
 Simplicity
Versatility usually calls for one thing:
simplicity. If you can create a
simple yet innovative fashion
design, you’ve set yourself up for
professional progress. Simple pieces
are easy to remember and fun to
wear. Most importantly, they allow
for more customer creativity.
Empower your audience and build
your brand’s popularity by keeping
 REFERENCES:

http://www.iadt.edu/student-life/iadt-buzz/february-2013/5-
characteristics-of-trending-fashion-designs

http://darrentnct.blogspot.com/2017/02/understanding-elements-and.html