CULTURAL FACTORS

THAT CONTRIBUTES TO
THE EMERGENCE OF
ENTREPRENEURSHIP
 Studies show that the interest and later the
decision to be an entrepreneur came about due to
a combination of several factors.
FACTORS
-the culture in which the person was born and
raise
-his social, family, educational, and work
background
-his own psychological traits and qualities
-support given by the government and other
institutions
CULTURAL VALUES?

Are ideals held by a community as

a standards for social or interpersonal behaviour.
Entrepreneurs generally come from cultures with specific
views on business-related activities and concepts, such as;

1. Views on Competition
many entrepreneurs has been observed to have come from a
culture that values the ideals of competition. This type of culture
believes that competition is good rather than harmful.
entrepreneurs with these attitudes are found to work harder
and are more productive
2. Time Orientation
there are people who go into a business not expecting to
earn quick money.
they realize that when the profit start to come, it was
worth all the waiting.
Another dimension of “time orientation” is when the
entrepreneur is conscious that time or the right timing is important
in doing business.
3. Regard for entrepreneurs, traders, and “capitalists”
big things start from small. A culture that desires to develop
more entrepreneurs must reward people who try to earn money
from small, and humble ventures.
a culture that admires and emulates small traders will have
more vendors and peddlers.
4. Conferment of social ranks
a cultures that promotes entrepreneurship is one that
confers social ranks in terms of actual achievement rather than
circumstances of birth.
5. Work ethics
a culture with good ethics mirrors a society where
entrepreneurs prosper. Where work ethics is high, people regard
work as a duty and value honest, productive labor, while punishing
laziness.
6. Attitudes towards money
closely related to work ethics. It taught that a person who
earn money did not even own the money she earned, but was only
its steward or manager.
this kind of attitude towards money clearly breeds
entrepreneurs.
entrepreneurs will compete not on the basis of who can sell at
the lowest price regardless of quality but who can give buyers their
money’s worth.