Bowman Strategy Clock Template

The Bowman Strategy Clock was developed by economists Cliff Bowman and David Faulkner
and is a powerful strategy positioning tool used to gather information on a company’s market
position relative to the competition. Bowman’s Strategy Clock shows how product
positioning is based on two dimensions: price and perceived value.

Use this template to fill out the Bowman Strategy Clock with different products that apply to each section.

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Bowman Strategy Clock Template

Differentiation Focused
Differentiation

Perceived Value to Customer

Increased
Hybrid price/
standard
product

Low Price Increased

price/low
values

Low price & Low

low value value/standard
price

Price
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