BOWMAN’S

STRATEGY CLOCK
Subtitle Goes Here

PRESENTATION BY KROMA
 HIGH

Differentiation

BOWMAN’S Hybrid Focused

STRATEGY differentiation

CLOCK

UNITY OR VALUE
The Bowman’s Strategy Clock was
developed by the two famous economists Increased price /
Low price
Cliff Bowman and David Faulkner. The Standard product
main focus of the model is to make the
companies aware of their position in the
market as compared to their competitors.

Low price & Low Increased price /

values Low values

Low values /
Standard price

LOW PRICE HIGH

 BOWMAN’S
STRATEGY CLOCK
FOCUSED Bowman’s Strategy Clock is a comprehensive and easy to use strategy tool that provides
DIFFERENTIATION options for positioning within a market based around price and perceived value.

FOCUSED DIFFERENTIATION

Focused Differentiation is about providing high value at a high

price (not to be confused with Porter’s Generic Strategy of the
INCREASED PRICE /
STANDARD
same name, which talks about going to a niche market). When
PRODUCT successfully done, this strategy provides high profits but can be
difficult to maintain – the iPhone launch and subsequent early
growth is an example of this strategy.

INCREASED PRICE / STANDARD PRODUCT

INCREASED PRICE /
LOW VALUES In this position of the strategy clock the company’s position
themselves as the monopoly leader in the market as they are the
only ones offering the specific type of product in the market. And
as a result, there is no fear of the competition and they are the
only one determining the price of the product.
 BOWMAN’S
STRATEGY CLOCK
Bowman’s Strategy Clock is a comprehensive and easy to use strategy tool that provides options for
INCREASED PRICE / positioning within a market based around price and perceived value.It is purely a marketing model that
LOW VALUES helps the companies to analyze their position in the market. As per Bowman, the factor of competitive
advantage is then the factor of cost advantage as it works as a distinctive element for the company

INCREASED PRICE / LOW VALUES

In this position of the strategy clock the company’s position

themselves as the monopoly leader in the market as they are the
LOW VALUES / only ones offering the specific type of product in the market. And
STANDARD PRICE as a result, there is no fear of the competition and they are the
only one determining the price of the product.

LOW VALUES / STANDARD PRICE

LOW PRICE & LOW This strategy is about quantity selling. The products or services are
VALUES low in value and the price point is the lowest possible. The
combination makes it the least competitive area on the Strategy
Clock.
 BOWMAN’S
STRATEGY CLOCK
LOW PRICE & LOW The Bowman’s Strategy Clock was developed by the two famous economists Cliff Bowman
VALUES and David Faulkner. The main focus of the model is to make the companies aware of their
position in the market as compared to their competitors.

LOW PRICE & LOW VALUES

This strategy is about quantity selling. The products or services are

LOW PRICE
low in value and the price point is the lowest possible. The
combination makes it the least competitive area on the Strategy
Clock.

LOW PRICE

HYBRID
Low Price, as the name suggests, is a strategy about becoming the
lowest cost option for buyers in the marketplace. It’s a strategy
that can have low margins, so process efficiency and cost
reduction is key for it to be successful
 BOWMAN’S
STRATEGY CLOCK
HYBRID The Bowman’s Strategy Clock was developed by the two famous economists Cliff Bowman
and David Faulkner. The main focus of the model is to make the companies aware of their
position in the market as compared to their competitors.

HYBRID

The Hybrid position sits between low price and differentiation. It’s
DIFFERENTIATION
around ensuring the price is competitive, ideally with a low
perceived price from buyers, while promoting the added value
aspects of the product.

DIFFERENTIATION

FOCUSED The Differentiation strategy is where a business focuses on

DIFFERENTIATION differentiating their products or services from competitors by
adding high perceived value. This strategy has a wide spectrum
from full product diversity through to unique features within a
core product.
 DIFFERENTIATIO
N

BOWMAN’S
FOCUSED
HYBRID
DIFFERENTIATIO
N

STRATEGY
CLOCK LOW PRICE
INCREASED
PRICE /
STANDARD
PRODUCT
The Bowman’s Strategy Clock was developed by
the two famous economists Cliff Bowman and
David Faulkner. The main focus of the model is
to make the companies aware of their position
in the market as compared to their competitors. INCREASED
LOW PRICE &
It is purely a marketing model that helps the PRICE / LOW
LOW VALUES
VALUES
companies to analyze their position in the
market. As per Bowman, the factor of LOW VALUES /
competitive advantage is then the factor of cost STANDARD
advantage as it works as a distinctive element PRICE
for the company and harps on the strategic
positioning and the overall positioning of the
product in the market.
DIFFERENTIATIONS STRATEGY DANGEROUS STRATEGY LOW PRICE STRATEGY
The companies opting for the The companies using this strategy The companies following this
differentiation strategy of the from the model charge high prices strategy of the Bowman’s Strategy
Bowman’s Strategy Clock tries there for the products that are perceived as Clock often produce large quantities
level best to offer the products mediocre in value by the customers. of the products plus their products
are valued in the target market.
 Lorem Ipsum

Thank You
Lorem Ipsum

Lorem Ipsum

Lorem Ipsum

PRESENTED BY KROMA Lorem Ipsum

Lorem Ipsum

Lorem Ipsum