ReCircle360

Final Pitch
Jan 2021

Aditi Biswas

Supporting
The plastic problem
Annual plastic production

• Booming economy, higher spending power, rise in on-the-go consumption

9.46
metric • Our current EPR rules do not restrict overproduction of plastics
ton

• Plastic pain : rise in food delivery companies in India with CAGR of 7.9%
• Food companies add 22,000 tons of plastic waste every month 43%
Plastic

• 43% of the plastic used in India is single use plastics production

is 2.6% of

• Recycled plastics are not allowed in food grade packaging

GDP
GDP

• Unorganized sector collection leads to bottle

contamination which lowers yields of rPET
• Average earning of Rs. 40-50/day by
ragpickers working in deplorable conditions.
They are arm twisted by small and medium
dealers to sell at low price

By 2050, our oceans will contain more plastics than fish

https://recircle360.wixsite.com/homepage
Yarn Economy

Rs.55/kg 80% Rs. 50k tonnes of

Rs.25/kg conversion
of Plastic
of Crushed
pellets/flake into 200/ kg recycled fiber
Plastic polyester fiber*
s
fiber every month

• rPET saves significant amounts of energy,

carbon dioxide, and petroleum resources
compared to virgin PET2

• Demand for rPET will continue to grow

($73bn by 2026), but with limited supplies of
clean recycled material, there will significant
challenges to meeting this demand in future
* Prices obtained from listings in Indiamart & are indicative https://recircle360.wixsite.com/homepage
The Balancing Act - Supply Demand gap

Increase in demand by recycling industries Extended Producer Liability

There is only a very limited supply of
recycled flake available to meet the growing
demand for recycled products across a wide
range of industries.
Plastic waste management rule was enforced
in 2016, leading to 3 primary options to
producers:
1. Pay fee to central corpus to manage their
waste
2. Participants pay for establishing a 3rd party
PRO (producer responsibility orgs) to
collect & manage post consumer waste
3. Buy plastic credits that would offset the
plastic waste they generate
100% compliance to EPR is mandated by the
central govt. but waste mgmt. remains a state
subject

Nike jerseys & shorts are Coca-Cola has announced

100% rPET as raw Committed to 100%
made of almost 100% that it will recycle one
material for all recyclable plastic
recycled materials. bottle for every bottle that
apparels by 2024 packaging by 2025
Uniforms made of 22 it sells by 2030
rPET bottles!
https://recircle360.wixsite.com/homepage
Quality, As Well As Quantity Matters

Lack of
incentives in
Low  During the recycling process, bottles
recycling
waste stream
rates are crushed, washed and flaked
collection

 Any contamination or inefficiency of

No process results in loss of materials
High sorting
Standard
effort prior to
Piecemeal collection
processing -
Regulations methods –
variability in
less cost  Highest is 79.1 % utilization rates for
effective
quality PET bottles, which means that
approximately 20.9 percent was
Cross unable to be recovered as clean
contamination
Bottle flake.
with different
grade design
materials

https://recircle360.wixsite.com/homepage
Solution in Circular Economy
• Container deposit laws
• Mandatory recycling legislation
• Reverse Vending Machines

Benefits of Reverse Vending Machines – RVM

• Reverse Vending maximizes recyclable material value and
maintains material properties & quality as containers are sorted by
material type at source
• Rewards for behavioral change / societal change
• Creation of local jobs and contribution to recycling awareness
• Saves on CO2 emissions: one metric ton of recycled PET bottles is
equivalent to 1.5 metric tons of CO2 emissions prevented
• Telemetry & cloud based setup helps RVMs to indicate when the
trash needs to be collected from a particular location
• Count of every single bottle collected is maintained for EPR liability.
• High quality & quantity of material,upyto 80% reduction in volume

https://gemrecycling.com/rvm/

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ReCircle360
• ReCircle360 aims to improve the Customers segments :
plastic waste collection & • Mall mgmt. companies
separation process in India by • Hotels
installation of state of art RVMs • Corporate canteens
• Subscription based service – • PROs & Municipal corporations
bottle pickers will pick bottles • Retail companies
from complexes, hotels etc. • Airports/Railways
• Rewards in form of earthmiles
recognition/t-shirts & badges,
Holiday vouchers to individuals
• Recognition at UNDP for
corporates

https://recircle360.wixsite.com/homepage
Current competitive scenario
Others: International
GG RVM
Engineering, manufacturers
GEM
Establishment 2016 2017 • Tomra
RVM variants 3 4 1 – basic shredders • Incom recycle
• TRautwein SB
Rewards Mostly discount Cashback in Paytm Technik
coupons/ Chocolates coupons • Diebold
• Nixdorf
# bottles it can accept 2000 1 ltr PET bottles 1500 PET bottles of 1 • RVM Systems
ltr on avg AS
Turnover 2.5 cr • Envipco
• Kansmacker
# of users 150 users/day/mc
Zeleno started with 2 Biocrux started with GEM india, GG
machines installed in basic shredders and engineering
Delhi, currently has have progressed into manufactures RVMs
105 mcs it caters to production of used in India. But
retail chains, malls & indigenous RVMs their footprint is
FMCG giants unknown

Current RVMs cannot take plastic bags & food containers. Also they can’t remove plastic labels, caps
before shredding/compacting leading to mixed waste streams that will require sorting later
Challenges to RVM
• High chances of misuse
• Not enough motivation for
individuals
• Each bottle/can has to be feeded
one after another. High volumes
will be frustrating to manage
• Lack legal backing

https://recircle360.wixsite.com/homepage
Our business model
• How do we make money Costs & Revenue stream

– Grants & CSR, incubation money Machine cost Rs. 3.5 lacs to 4.5 lacs

– Subscriptions from Malls mgmt., Running cost

hotels, FMCG companies under Electricity/month Rs.700/mc
EPR guidelines – HUL, Reliance Manpower/month Rs. 10,000/ 5 mc (if req.)
etc.
Badges/discount coupon Rs 2-3 lacs/year
– Advertisement on machine
Revenues Streams
– Selling plastic waste- approx
Advertisement 10-15k/month/mc (tier1)
Rs.15000/mc
– Each machine can recover its Plastic waste Rs. 15,000 / mc
(The mc is emptied every 5
cost in 2 yrs/mc (@30k ad days each time 100kg is
retrieved so Rs.2500)
revenue/month)

https://recircle360.wixsite.com/homepage
What stage we are at?

Collaborate with Explore of available

FMCG & Retail giants grants, CSR,
incubation funds

Website & social media pages are Detailed study of EPR rules and
set-up waste management challenges of 2
target states
s

Collaborate with major RVM

Target Group Pulse check using vendors & plastic recyclers
footfalls & subscriptions

https://recircle360.wixsite.com/homepage
Expectations from NSRCEL
• Support for a Green initiative
• The enormity of the problem - challenges
of already established system of waste
mgmt.
• Existing extensive & robust PET collection
and recycling system in India- difficult to
disrupt

Together we can

https://recircle360.wixsite.com/homepage
Roadmap & Futuristic numbers
Create footfall through
influencer marketing on the
website & social media pages
Approach 2-5 hotels, retail
stores and mall - apartment
complexes in Bangalore to
subscribe to services & install
RVMs.
Initial investment: Rs.28 lacs
1.Mc purchase & installation
cost : Rs. 4.5 lac X 5 = 22.5 lac
2.Manpower recruitment cost:
2 X Rs.2.4 lacs = Rs 4.8 lacs
3. Marketing : Rs. 50k
Drive plastic waste awareness Collaborate with UNDP,
among youth through earthmiles org,
marketing at nature events,
marathons, gyms etc
Analyze adoption statistics for 6 Collaborate with In 3 years, roll out
months, seek tie-up with govt. for FMCG & Retail in atleast 2 different
installation at railway stations, giants to improvise cities, preferably
airports, popular tourist spots. on the machine tier 2
Running cost : Rs.10k
1.Electricity & maintenance :
10k/month
3. Marketing & BD cost
https://recircle360.wixsite.com/homepage
References
• https://www.yarnsandfibers.com/news/textile-news/challanges-fac
ed-by-recycled-polyester
/
• https://gemrecycling.com/rvm/
• http://www.in-beverage.org/lca-pet/NCL%20Report_Indian%20PET
%20Recycling%20Landscape__
Final_Ver%2003_December%202017.pdf
• https://www.plasticsforchange.org
• https://www.tomra.com/en

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