Boost your

business with
Tabby.
Small payments
mean big business.
Let your customers shop now and split their
purchases into 4 interest-free payments while
you get paid in full, all upfront at no risk.

+33% +18%
Average increase in AOV. Average increase in conversion.

+40% 15-40%
Repeat purchase rate. Share of sale.

1 Based on an average across Tabby's largest 100 partners

Payments worth checking out.
Increase your store's average order value, conversion and customer base.

Gain exposure, efficiently. Grow average order values.

Tabby refers hundreds of thousands of Tabby’s checkout products facilitate higher-
shoppers to our partners via our priced sales and larger basket sizes with
marketplace & co-marketing campaigns. interest-free instalments.

Increase customer conversion. Drive customer retention.

Tabby’s price breakdowns reduce cart Gives customers even more reason to
abandonment and remove pricing as a come back again and again with their
barrier, turning browsers into buyers. favourite way to pay.
Tabby is built on trust. Not interest.
Shoppers love Tabby with an industry leading net-promoter-score of 811.

1. Our experience 2. Our model 3. Our responsibility

Trust is fundamental to the Tabby ~80% of total credit card revenue We promote responsible spending
experience that allows shoppers comes from interest and fees. At habits by pausing new Tabby
to shop now, pay later. Tabby, it’s less than 10%. purchases if unpaid.

1 Net-promoter-score (NPS) is a measure of customer satisfaction. For reference, Amazon has an NPS of 62 and Netflix 68.
Tabby’s product portfolio.
Tabby’s payment options pave the way for business growth.

1. Pay in 4. 2. Marketplace. 3. Pay later.

Where it all started. Let your Promote deals. Drive traffic. Buy now, pay at the end of the
shoppers shop now and split their Increase sales. Tabby’s marketplace month. Let your shoppers put it on
purchase into 4 payments. Online drives millions in traffic each month. their tab.
and in-store.
How it works.
Frictionless sign up and instant approvals for shoppers.

1. Add to cart 2. Choose Tabby 3. Pay over time

Turn browsers into customers Shoppers choose Tabby at Shoppers split their purchase into
with our out-of-the-box tools to checkout. It’s easy to sign up, link 4 interest-free monthly payments,
remove pricing as a barrier at any card and get approved paying only 25% while you get paid
your store and increase sales. instantly. in full–upfront.
Everywhere your customers shop.
Split in 4, now in-store for forward thinking brands with Tabby Card.

1. Create card 2. Tap to pay 3. Split in 4

Shoppers set up their card on the They pay like they would with any Get paid in full while customers
tabby app only once and add it to card with Apple Wallet or Google only pay ¼ of their purchase
their digital wallet. Pay. today.
Create a link. Sell anywhere.
Tabby’s experience goes beyond online with in-store payment links.

1. Create a link 2. Share the link 3. Get paid

Setup payment links on Tabby’s The shopper receives an SMS with Use the Merchant Portal to be
Merchant Portal and App in a few the payment link. The same link notified of successful payment
seconds. can be pasted anywhere. and manage your links.
The leading BNPL in
Saudi Arabia and UAE. TOP CHARTS
Highest rated, most reviewed, largest and
🇸🇦 Shopping Apps 🇦🇪 Shopping Apps
fastest growing customer base of any BNPL
provider in the GCC region by a distance. 1. Shein 1. Tabby

2. Tabby 2. Amazon
+17,000 +3 million 3. Noon 3. Noon
Daily app installs Active shoppers

4. Amazon 4. Shein
Top 5 +4.5 million
Shopping App in KSA and UAE Monthly clicks to partner stores 5. Haraj 5. E Draw
on Apple App Store via Tabby’s marketplace

4.9 4.8
App Store rating Play Store rating
Source: SensorTower.
Based on App rankings from Apple’s App Store for Thursday, 5 May 2022 and 3
Oct 2022.
Not just payments. Shopping’s new normal.
Tabby’s marketplace helps customers discover where to shop and make the most out of
their money, driving millions in revenue for partner brands.

BNPL Cashback Deals and coupons

Customers find their top brands Shoppers earn real cash they can The only shopping app that gives
and discover new stores where withdraw when they shop with back. Customers use Tabby to get
they can split their purchases in 4 Tabby, whether they pay with the best deals and learn about
interest-free payments. Tabby or not. time-sensitive price drops.
Turn Tabby’s loyal shoppers into yours.
Reach the fastest growing shopper base in the Middle East.
40% of our shoppers buy from another Tabby merchant within a month of their first purchase.

Social shout outs Newsletter promotions Shop directory

Get featured on our social Reach hundreds of thousands of Get listed on Tabby’s web and app
channels and run co-branded shoppers that tune in to learn shop directory that drives high
campaigns to boost your visibility about new retailers, products and purchase intent traffic directly to
and shopper traffic. deals on Tabby. your store.
High-intent shoppers.
Meaningful results.
Tabby’s marketplace has the highest intent
shopper community in the Middle East.

9% +2.2 million
of clicks from Tabby’s app Unique monthly visitors
convert to an order

+4.5 million Gen Z + Y

Monthly clicks to Tabby stores 80% of Tabby’s shoppers are
via Tabby’s shop directory under 35 years old
Now it’s personal.
We understand it’s not just about traffic. We
know our shoppers and we’ll connect your
brand to the right folks across every channel.

Shopper demographics

Age Location Gender

Language Ethnicity …

Purchasing behaviour

Frequency AOV Recency

Return rates Shopped Categories …

Mo’ money, Drive your ROI

no problems.
Leading retailers rely on Tabby to acquire new Without Tabby With Tabby
Acquired via paid sources such as Acquired after integrating Tabby with
sales as their most cost-efficient channel. FB, Google, etc. your shop.

Revenue Revenue (+33% AOV):

Discounts work, but hurt. AED 1000 AED 1330
Increase purchases and revenues without
taking major hits to your margins.
Advertising Tabby cost
cost-per-sale (10%) (6.5% + 1 AED):

Rely on a better channel. AED 100 AED 87.45

Create a more loyal customer base and
acquire new shoppers sustainably with Bottomline: Bottomline:

the world’s favourite way to pay1. AED 900 AED 1242.55

1 Worldpay from FIS 2020 Global Payments Report .

A better alternative to
cash-on-delivery.
Interest-free instalments incentivise shoppers
to choose Tabby over COD.

Return rates that give back.

Returns on Tabby range from 5 to 8%.
Dramatically improve your returns with
industry averages of 15-30% on COD.

Offer a better way to pay.

~60% of Tabby shoppers used COD at the
same retailer before moving to Tabby –
their preferred way to pay.
The region’s leading brands love Tabby.
+10,000 global titans, local retailers, startups and everyone in between choose Tabby.
9 out of 10 largest retail groups choose Tabby.
You’re in good hands.
Tabby leads BNPL in the Middle East and has the right folks behind our mission.

Regulated Backed Local

Tabby is permitted to operate by Tabby has raised funding from On the ground support in our Dubai,
the Saudi Central Bank (SAMA), and +10 leading regional and global Riyadh and Cairo offices. Oman and
is Shariah & PCI DSS certified. investors. Qatar coming soon.
Get set up in minutes.
We’ve integrated to online and physical stores on virtually every
platform. Getting started with Tabby is easy and we’re here to help at
every step of the way.

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Get hands-on support with development, integration, marketing, and more as you scale your business.
You’ve got questions. We’ve got answers.
How does Tabby’s pricing work?
Tabby charges merchants a percentage per successful
Tabby transaction + 1 SAR/AED. Our pricing is based
on your industry and annual sale volumes. This includes
all payment gateway charges without any hidden fees.
When will I receive my payouts?
You will be paid based on the regular settlement cycle
agreed with your account manager. You get paid
regardless of whether your customers pay Tabby.
What if the shopper doesn’t pay?
Tabby is committed to responsible spending. If a
shopper does not make a due payment, there’s minimal
charge that is capped. New Tabby purchases cannot
be made until their payments are up-to-date.
In which countries is Tabby available?
Today Tabby works in Saudi Arabia, United Arab
Emirates, Egypt, Bahrain, and Kuwait. We’re actively
launching new markets.