’STRATEG

MEGREY

MANAGE IC
MENT

MODULE 8 Presentations and Defense of Actual Business cases

• What is a case study presentation?
• A case study presentation is basically a fancy way of telling your
prospects stories of other clients that you've had that were similar to
them. If you can master it, you'll be adding a critical selling skill to
your strategy. It doesn't have to be complex.
• www.marcwayshak.com › case-study-presentation
• How do you prepare a case study?
• Preparing the Case
1. Read and Examine the Case Thoroughly. Take notes, highlight relevant
facts, underline key problems.
2. Focus Your Analysis. Identify two to five key problems.
3. Uncover Possible Solutions/Changes Needed. Review course readings,
discussions, outside research, your experience.
4. Select the Best Solution.