“A Study on Impact of Online Marketing on Real

Estate Business with Special Reference to BVG Nivara”

• Presented By
Akash Raskar
Introduction

• In todays scenario, online marketing is one of the most effective communication

tools between businesses and customers.

• In this study, the I have tried to understand what are the different impacts of
online marketing revolution on the BVG Five Element Shelter Real Estate Sector
and the intensity of this impact on the Real Estate Business. Further how online
marketing has affected the profession of those involved in the real estate business.
This study covers the impact of online marketing on the customers as well and
how the purchasing behaviour has been affected by the same
Objectives

1. To determine how much purchase decision is affected by the online

presence of Real Estate Company.

2. To find the future scope of online marketing.

3. To find out how the online marketing helps to boost the sales in real
estate business
Scope of the Study

• This study is done only in the limits of Pune city. This study can be conducted in
other cities of India to get a holistic approach of the importance of internet marketing
in real estate. Expanding the demographic variety can also help in understanding the
future potential of online presence and marketing in real estate industry

• A structured questionnaire was provided to recent home buyers to see how much
their purchase decision was affected by online marketing.

• This study is carried out for the period of 2 months, so there are some time
constraints.
 Literature Review
• FUTURE OF ONLINE MARKETING IN REAL ESTATE
The author of this research paper is Mr. Bibek Singh Sandhu, Ms. Tamana. As per the
study made by them, they concluded that online medium is going to have major
significance on real estate sector in the near future. Internet marketing helps to boost the
sales and to improve the brand image and perception amongst potential clients.
• ONLINE MARKIETING ISSUSE OF REAL ESTATE COMPANIES: CASE OF
LATVIA
Research paper was presented in Baltic Journal of Real Estate Economics and
Construction Management. The above research paper concludes that Latvian real estate
companies understand the importance of Internet presence. Real estate companies have
web sites which present all the necessary information to customers and inform about
companies additional services.
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• THE IMPACT OF E-COMMERCE ON THE REAL ESTATE INDUSTRY
This study has revisited Bean and Guttery’s (1997) examination of technology’s effect
on the real estate industry and found that, in general, there most ominous prediction of
income and employment loss have not materialized. In the years since their 1997
article, the real estate industry, like most of the U.S. economy, has experienced stable
growth. Specifically, more workers are now employed as real estate agents, developers
and legal service providers.
• THE EFFECT OF INTERNET ON REAL ESTATE
Jeff Parker, Denies Kershaw have done the study on effects of internet on real estate.
This study concludes that internet has already altered the way of business. that
residential real estate transactions are conducted. As the technology that powers the
Internet improves, the tools available to both consumers and brokers will continue to
develop and improve.
 Research Methodology

• Type of research – Exploratory Research.

• Population – Property buyers in PCMC area.

• Sample Size – The Sample size of the study was 87. The responses were
captured from respondents on a 5 Point Likert Scale
• Sampling Method – Probability Sampling (Simple Random Sampling)
Continue…

• TYPE OF DATA:
The study was based on primary data.
• SOURCES OF DATA:
The primary data are those which are collected primarily from the primary sources
such as questionnaire, interview. Primary data was collected from Questionnaire
Continue…
• HYPOTHESIS:
The hypothesis should be to certify whether decision of property buyers
impacted by online advertisement.

• Null hypothesis:
H0 = There is no significant Impact of online advertisement on the decision of
property buyers
• Alternative hypothesis:
H1 = There is significant Impact of online advertisement on the decision of
property buyers
Data Analysis and Interpretation
• TOOLS FOR EVALUATIONS:
Statistical Tool for Evaluations:-
• SPSS (software package used for software analysis)
• DATA ANALYSIS
Regression Analysis
- Dependent Variable: Online Marketing helps you to take the decision while
purchasing
- Independent Variable: The information collected through various sources is more
reliable than collected through internet

- All requested variables entered.

Interpretation
• Since the significant values for the almost questions are less than 0.05
hence the null hypothesis is rejected and alternative hypothesis is
accepted. So it directly means that there is significant impact of online
advertisement on the decision of property buyers.

• In the figure provides the R and R2 values. The R value represents the

simple correlation and is 0.994 (the "R" Column), which indicates a
high degree of correlation. 
Findings
• The R square value represents the simple correlation and is 0.994 (the
"R" Column), which indicates a high degree of correlation. 
• So the null hypothesis is rejected and alternative hypothesis is
accepted, so, it can be concluded from above study that there is a
significant impact of online advertising on the property buyers
decision.
Conclusion
• In this study researcher found that there is huge impact of online
marketing in real estate. As per the study most of the real estate
businessman are using online marketing as a effective tool to make
business in the market.
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a n k
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