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Characteristics of Change

Change is;
predictable
ESSENTIAL
DESIRABLE
Change is not the
problem – rather the
“pace of change.”
Model for Change
Sequence of Events

Environmental
Forces

Need for Initiate Implement


Internal Forces
Change Change Change

Visionary Forces “Managers sense a need for


change when there is a
performance gap.” a n ge
c h f
i t y o
a pi d
: R
L E M
RO B
P
Initiating Change
Creativity is defined as the generation of novel ideas to meet
perceived problems.
 
Creative individuals are often Creative organizational conditions
known for: include:
Originality Open channels of communication
Curiosity Assignment of nonspecialists to
Open-mindedness problems
Focused approach to problem Decentralization
solving Freedom to choose problems
Persistence Resources allocated to creative
Relaxed and playful attitude personnel without immediate payoff.
Receptiveness to new ideas.
Idea Champions and
New-Venture Teams
Idea champion. A person who sees the need for,
and champions, productive change within the
organization.
New ideas must be carried forward for acceptance and
implementation.
Four roles in organizational change:
Inventor
Champion
Sponsor
Critic
New Venture team
Resistance to Change
Employees resist change out of:
Self-interest—believe will lose something of value
Lack of understanding and trust—do not
understand intended purpose or distrust
management
Uncertainty—lack information; fear of unknown
Different assessments and goals—employees may
assess proposed change differently

How do you address


these reasons?
Strategies for Overcoming
Resistance
Two approaches:
Analysis of resistance through the force
field technique
Use of selective implementation tactics to
overcome resistance
Strategies for Overcoming
Resistance
Force Field Analysis:
Change is a result of competition between
driving and restraining forces
Some forces drive it, while others resist
Selectively removing the restraining forces
enables driving force to implement the
innovation
Strategies for Overcoming
Resistance
Implementation tactics:
Communication and education
Used when solid information is needed by those resisting
change, i.e., new technology or idea
Participation
Involves potential resisters in designing change
Time consuming but pays off in user commitment
Helps managers determine potential problems and
differences in perceptions among employees
Strategies for Overcoming
Resistance
Implementation tactics:
Negotiation
Formal bargaining to win acceptance and approval of
change
Coercion
Formal power is applied to force employees to change.
Resisters told to accept or lose job
Top management support
Visible support symbolizes importance of the change
Without this support change will probably not happen

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