EFFECTIVENESS OF MIDDLEMEN

TO FARMERS AT LA TRINIDAD
VEGETABLE TRADING POST
 OBJECTIVES OF THE
STUDY
 This study aimed to assess the effect of middlemen to
farmers and if the middlemen follows the right pricing
of vegetables. It seeks to determine if middlemen
really helps or contributes in the proper market of
goods in the market industry and to know the attitude
of the farmers towards the middlemen.
 IMPORTANCE OF THE STUDY
1. The farmers to develop harmonious relationship with the middleman and to
strengthen their production and to do more in farming.
2. The Middlemen of La Trinidad Vegetable Trading Post for them to improve
more their ways in dealing with the farmers and buyers as well.
3. The Local Government Unit of La Trinidad and even other Municipalities for
them to make solutions on how to deal with agricultural problems of farmers
and to assist the middleman on what and how to do the market system.
4. The Future Researchers as they may use this study as basis if they aim to
conduct another study related to this research title.
 PARADIGM OF THE STUDY
INPUT
• 1. The advantages of
middlemen to farmers at La
Trinidad Vegetable Trading
Post.
• 2. The degree of seriousness
of the problems encountered
by the farmers with
middlemen.
• 3. Effectiveness of the
remedial measures used to
minimize the problems.
PROCESS OUTPUT
• 1. Advantages of middlemen
• Questionnaire to farmers at La Trinidad
Vegetable Trading Post
• Data gathered were • 2. Problems encountered by
tallied, analyzed and the farmers with middlemen.
interpreted • 3. Remedial measures used to
minimize the problems and to
improve the relationship
between middlemen and
farmers.
 STATEMENT OF THE
1. PROBLEM
What is the extent of attainment of the advantages of middlemen to
farmers at La Trinidad Vegetable Trading Post?

2. What is the degree of seriousness of the problems encountered by

farmers with the middlemen?

3. What is the level of effectiveness of the remedial measures to minimize

the encountered problems by the farmers with the middlemen?
RESEARCH DESIGN

QUANTITATIVE
METHOD
POPULATION AND LOCALE OF THE
STUDY

Total number of
respondents: 250
 DATA GATHERING TOOLS

1. SURVEY-QUESTIONNAIRE

2. BACKED-UP BY
INTERVIEW
 DATA GATHERING PROCEDURE
 After the approval of the title, the researchers together
with their adviser drafted the questionnaire.
 The researchers went at La Trinidad Vegetable Trading
Post and floated their survey-questionnaires starting from
October 29 until November 6.
 The survey-questionnaires were retrieved to preserve its
reliability and confidentiality.
 The gathered data were tallied, analyzed and interpreted.
 TREATMENT OF DATA
The FOUR-POINT LIKERT‘S
SCALE was used to describe the
responses.

WEIGHTED MEAN was used to

determine the effectiveness of
middlemen to farmers.
 FINDINGS
 ADVANTAGES OF MEAN DESCRIPTIV RANK
MIDDLEMEN TO FARMERS E
EQUIVALENT OVERALL
1) Ease burden in selling. 3.16 Attained 2 WEIGHTED
MEAN:
2) Provide Capital. 2.70 Attained 5
3.03
3) Provide valuable information 2.99 Attained 3
or feedback. ATTAINED

4) Deals in bargaining price. 2.97 Attained 4

5) Good communication skills. 3.31 Very Much 1

Attained
RANK 1: Good communication skills.
RANK 2: Ease burden in selling.
RANK 3: Provide valuable information or
feedback.
RANK 4: Deals in bargaining price.
RANK 5: Provide Capital.
 DEGREE OF SERIOUSNESS MEA DESCRIPTI RANK
OF THE PROBEMS N VE
ENCOUNTERED BY EQUIVALEN
FARMERS WITH THE T
MIDDLEMEN
1) Decrease in net income. 2.80 Serious 2 OVERALL
2) Mode of payment is cash 2.67 Serious 5 WEIGHTE
installment D MEAN:
3) Materials used in packing are 3.07 Serious 1 2.80
shouldered by farmers. SERIOUS
4) Absence of middlemen affects 2.71 Serious 4
the harvest time.
5) Lack of expertise or sufficient 2.77 Serious 3
competency.
RANK 1: Materials used in packing are shouldered by
farmers.
RANK 2: Decrease in net income.
RANK 3: Lack of expertise or sufficient competency.
RANK 4: Absence of middlemen affects the harvest
time.
RANK 5: Mode of payment is cash installment.
 LEVEL OF MEAN DESCRIPTIV RANK
EFFECTIVENESS OF E
EQUIVALEN
REMEDIAL MEASURES TO T
THE PROBLEMS
ENCOUNTERED BY
FARMERS WITH OVERALL
MIDDLEMEN WEIGHTED
MEAN:
1) Lend capital. 3.26 Very Much 4 3.29
Effective
Very Much
2) Paying in full amount. 3.39 Very Much 1
Effective
Effective
3) Miscellaneous expense is divided 3.17 Effective 5
equally.
4) Time management. 3.30 Very Much 3
Effective
5) Equal treatment of farmers 3.32 Very Much 2
Effective
RANK 1: Paying in full amount.
RANK 2: Equal treatment of farmers.
RANK 3: Time management.
RANK 4: Lend capital.
RANK 5: Miscellaneous expense is divided
equally.
 CONCLUSIONS
1. The advantages of middlemen in La Trinidad
Vegetable Trading Post to farmers is attained.
2. There are problems being encountered by the
farmers with regard to the middlemen.
3. There are remedial measures which are very much
effective to minimize the problems being
encountered by the farmers with regard the
middlemen.
 RECOMMENDATIONS
1. The advantages of middlemen to farmers must be strengthened maybe through seminars
and trainings of middlemen in relation to marketing and farming to impart more knowledge,
enhance awareness and skills.
2. The relationship between the farmers and the middlemen should be taken into
consideration so that in this way problems will be minimized. It is also recommended that
buyers can help by shouldering the expenses used in packaging their purchased vegetables.
3. The remedial measures must be implemented since it is very much effective in solving
problems being encountered by the farmers with the middlemen.
4. The middlemen should tackle within their organization named “Bagsakan Association”, their
regulation to enhance price monitoring system and impose a standard amount of
commission on every kilogram of vegetables that they dispose regardless of the price.
5. The commission must be consistent disregarding whether the price of the vegetable is high
or low.
THANK YOU SO
MUCH FOR YOUR
CORRECTIVE
FEEDBACKS!